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Manager, Public Relations

Riot Games
Shanghai, China
3 years ago
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Riot Games was founded in 2006 by Brandon Beck and Marc Merrill with the intent to change the way video games are made and supported for players. In 2009, Riot released its debut title League of Legends to worldwide acclaim. The game has since gone on to become the most played PC game in the world and a key driver of the explosive growth of esports. Players are the foundation of our community and it’s for them we continue to evolve and improve the League of Legends experience. Riot Games is headquartered in Los Angeles, CA and has 23 offices worldwide.

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in., As a PR Platform Manager, you will lead outward PR and Communication strategies and plans that promote key initiatives and promote the business/product’s image and reputation.

Responsibilities

- General Media Relationship and Corporate PR

  • Maintain and build up a healthy relationship with key media networks in China
  • Build and maintain a spokesman system that keeps all incoming PR requests to trained/authorized Rioters
  • Be the gatekeeper for an industry facing presentation materials used in trade conferences, industry forums, or BD occasion to ensure low compliance / PR risk

- Game Product PR Communications

  • Support game marketing teams with PR campaigns and press conferences
  • Support PR crisis management, help offer expert's opinion, improve the process and involve relevant parties in a timely matter
  • Work with Tencent teams to initial and produce the product image and reputations in china market

- Esports PR Communications

  • Leading esports PR efforts from Riot side, manage all Riot esports (including all games' esports) PR campaigns, PR/GR events
  • Act as the key point of contact to the central esports PR/comms team and TJ Sports PR team in China
  • Be the Riot brand / IP guardian in global and local partner collaborations campaigns/events
  • Establish PR management practice of Riot global tournaments, including process, team RACI and support decision making

Required Qualifications

  • At least 5+ years of PR strategy and planning related experience
  • Fluent in Chinese and English, and can drive collaboration across language and culture.
  • Experienced stakeholder management and rapport-building skills.

Willingness to travel to China, several times a year.

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