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Manager– Marketing Research & Market Strategy (CMK)

Job Description

Ubisoft Montreal, an industry leading developer of video games, located in the heart of Montreal’s Mile-End, offers a unique environment where creativity, teamwork and cutting-edge technology bring to life critically
acclaimed video games and iconic AAA franchises.

When you join Ubi Montreal, you enter a community of passionate, extraordinary people connected by their need to innovate, to be creative and to work with the latest technology. You’ll discover a world where employees enjoy constant career advancement, a supportive learning environment, and competitive compensation packages.

Rules of the game

As a member of the Consumer Market Knowledge (CMK) team, which is administered by headquarters and partially based in Montréal and constitutes a key decision-making partner, you will provide internal managers with the knowledge they require to understand consumers, the market and long-term industry developments and trends to ensure that the decision-making processes are as informed as possible.

To successfully execute your mission, you will work in close collaboration with passionate and creative production teams and internal partners. You will have the opportunity to work toward the development and success of our Canadian studios (Montréal, Toronto, Québec) by contributing to Ubisoft’s most famous titles, including Assassin’s Creed, Far Cry, Watch Dogs and Rainbow 6 Siege.

Using a 360 data approach, which we have implemented internally and externally, you will respond to challenges by providing market analyses, developing ad-hoc quantitative and qualitative research and capitalizing on our statistical tools and internal databases to provide teams with consumer data, as well as data on video game market dynamics and more generally on the entertainment industry and technological trends in order to identify risks and opportunities for senior management.

Our day-to-day still feels a lot like a start-up environment. You will need to be agile and curious, able to work with priorities that are constantly changing and bold enough to experiment, create and test.

Main quests

• Provide vision and strategic guidance to create and monitor qualitative and quantitative analyses
  and benchmarks that meet the needs of the studios in Montréal, Québec and Ontario through various means, including collaborations with the studios in Paris and around the world
• Maintain a positive expert attitude with internal partners by clearly communicating your strategic
  recommendations and translating them into actionable plans that are effective for senior management and management teams across departments
• Stay on the alert for emerging global trends and developments and weak signals in the video game and entertainment industries to drive teams
• Contribute to in-depth video game market and trend analyses focused on factors from business
  performances to the evolution of gamer behaviours and new business models for games
• Master, develop and sustain current market assessment tools and contribute to the development of
  new tools
• Develop collective intelligence by building an internal network and fostering gamer knowledge
  sharing within the corporation
• Be an integral part of the CMK by applying best practices within the team and actively contributing to the development of new research methods and tools
• Travel on a regular basis (at least three times/year) to our studios in Toronto and Québec to meet with management team (partners), manage projects, give presentations and be the voice and messenger of the CMK
• Be in constant communication with other teams members based at Paris HQ and in other studios to share analyses and build cross-cutting projects
• Ensure the implementation and follow up of consumer-focused indicators and the market through reporting tables/dashboards

Qualifications

Game level

• Bachelor’s in marketing or social science or equivalent
• Master’s a considerable asset

Experience

• 7 to 10 years’ experience in marketing research (qualitative and quantitative) gained in an agency
  (client-driven) or a business intelligence, strategic planning or finance/management department

Skills

• Solid understanding of video game culture and player community dynamics and open to the competitive/e-sports industries
• Entrepreneurship and ability to challenge the status quo to reach your goals: you believe that nothing
  is impossible
• You seek to make a difference, suggest new ideas and take the lead
• You’re creative, proactive and focused on the customer experience
• Passion, curiosity, versatility and ability to set priorities, manage concurrent projects and obtain results
• You’re not afraid to get your hands dirty in raw data and also possess the objectivity required to see the big picture
• You’re a good communicator, collaborator and team player
• Tactful, open and gregarious, you’re able to adapt to an international work environment
• Excellent ability to structure concise and clear results presentations based on large and complex datasets
• You seek to build highly functional, impactful and innovative dashboards
• String quantitative skills with a penchant for drafting analytical requests
• You face big data head on by increasing the number of resources at your disposal (study results, analytical data from gamers, forums, blogs, etc.) to emphasize the insights and make strategic recommendations to internal clients

Knowledge

• Bilingualism (French, English) an asset
• Extensive knowledge of Office and especially Excel (macro and automation) and PowerPoint (presentations)
• Extensive knowledge of qualitative and quantitative marketing research techniques
• Extensive knowledge of SPSS
• Knowledge of statistical methods
• Being a gamer a key asset
• Interest in the entertainment industry or technologies

Additional Information

We are an equal-opportunity employer and value diversity at our company. We do not
discriminate on the basis of race, ethnicity, religion, gender, sexual orientation, age or disability status.

Company Description

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