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Manager, Market Research & Insights

Niantic
San Francisco, California, United States
2 years ago
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Niantic is positioned as a leader in augmented reality and mobile gaming and is looking for a skilled Product Marketing Analyst to help research, develop, and shape the next generation of Niantic products. The Product Marketing Analyst will support cross-functional internal teams ranging from Product Marketing, Marketing, Growth, and executive leadership; working with various external vendors and agencies to educate the organization on marketing and industry trends and providing consumer insights.

The Product Marketing Analyst will direct and execute Niantic’s marketing analytics program and includes leading total addressable market studies and consumer insight and satisfaction measurements across the Niantic portfolio. This cross functional role is crucial to craft Niantic's marketing strategies, product launches, and to measure quantitative and qualitative results.

Responsibilities

Qualifications

Join the Niantic team!

Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.

Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current consumer titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and Harry Potter:Wizards Unite. Our developer platform, Lightship, launches soon.

Niantic is an Equal Opportunity employer. We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, London, Tokyo, Hamburg, and Zurich.

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