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Manager, Growth Marketing Analytics

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Job Description:

Blizzard is looking for an Analytics manager, who will help drive data-backed decisions, recommendations and optimization for Paid media, and CRM teams. In this strategic role, you will manage, coach, and mentor a team of 4-5 analysts and will help uplevel the analysts in your team. You will be working closely with cross-functional leaders across the organization and across Blizzard’s portfolio of games. The ideal candidate in this role will have prior experience working hands-on with marketing data and building analytical solutions.

What you’ll do:

• Make actionable recommendation on channel mix, marketing mix, optimization towards brand and performance outcomes, and budget setting/allocation
• Collaborate with Strategy, Activation and Commercial teams to develop measurement plans for marketing campaigns
• Mentor and lead a team of analysts
• Supervise the development and maintenance of marketing performance dashboards, scorecards, econometric models, and attribution models
• Design and execute marketing test plans to measure the impact of paid media and CRM channels to overall business
• Partner with Martech, Commercial, and Product teams on data instrumentation, tracking and measurement
• Partner with internal and external teams to acquire, segment, and enrich customer data
• Present campaign results, test outcomes, and customer insights to internal stakeholders at all levels

Who you are:

• Strong project management and organizational skills with the ability to manage multiple projects concurrently and to supervise direct reports
• 6-8 years of relevant experience; 2+ years of experience managing a team
• Highly skilled in SQL
• Familiarity with experimental design, observational studies, quasi-experiments
• Familiarity with Tableau, Data Studio, Google Analytics, Google Campaign Manager, Appsflyer, mParticle, Singular, BigQuery, SFMC
• Bonus: Experience with scripting languages and/or statistical programming language