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Manager, Global Growth Marketing Strategy (Overwatch 2)

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Job Description:

Blizzard Entertainment is looking for a Strategy Manager to join the Global Growth Marketing team, primarily working on Overwatch 2. We are looking for an enthusiastic self-starter to contribute toward building paid media and CRM campaigns that support the player lifecycle from acquisition through retention. You will be responsible for designing the Growth Marketing campaign strategy and then working with in-house teams and agency partners to bring them to market.

In this role you will be the liaison to franchise partner teams (such as Publishing, Consumer Marketing, Finance, Global Insights), demonstrating your strategic vision to inform, consult, and recommend innovative solutions to unique business challenges and product briefs. For a given campaign - spend, audiences, flighting, KPIs, channel mix, creative, and landing page destinations are just a few of the elements you will have a say in shaping.

The ideal candidate is knowledgeable about Growth Marketing (particularly paid media – both branding and performance campaigns), self-motivated, curious, a critical thinker, and a team player. As an individual contributor the role will require independent work, but strong teamwork with the Growth Marketing and other publishing and regional teams will be key to success. If you have a passion for video games and enjoy a fast-paced and collaborative environment, we encourage you to apply!

Responsibilities:

• Set and see-through strategic plans for Overwatch 2 related Growth Marketing campaigns, built off the annual and product goals set by the franchise leaders
• Develop global strategic frameworks that define approach to the campaign, including target audiences, channel mix, flighting, measurement, and spend
• Use framework to brief Paid Media & Lifecycle Marketing Activation teams and Analytics team for tactical plans; review tactical components of media & CRM plans to ensure objectives are met
• Participate in the annual budget planning process, recommending paid media spend required to achieve game and business goals; work with Activation and regional teams to ensure media plans and campaign pacing align with approved budgets
• Represent Growth Marketing in cross-functional and executive reviews to share campaign strategy and performance
• Collaborate with Activation, Analytics, and other cross-functional groups to design test ideas
• Partner with Growth Marketing Project Management team to lead key operational tasks that enable Activation & Analytics teams to successfully launch and optimize campaigns

Requirements:

• 5+ years of paid media planning or buying experience from an advertising agency or similar role
• Thorough understanding of the fundamentals of online/offline media planning and buying
• Successful record working on performance and brand-building campaigns
• Strong analytical skills, including the ability to break down complex data scenarios into digestible components
• Ability to interpret, articulate, and present campaign results to varying audiences
• Willingness and ability to recommend and test new ideas, measure success, and pivot as needed
• Detail and process-oriented attitude with strong project management skills
• Ability to build positive working relationships with cross-functional teams
• Ability to manage multiple projects with concurrent deadlines
• Comfortable working as an individual contributor within a large team environment

Pluses

• Proficiency in collaborating within a large, sophisticated organization on large scale projects
• Familiarity with paid media planning tools
• Passion for video games and gaming / marketing trends
• While game industry experience is not a requirement, previous work in gaming or entertainment is a plus

Covid-19 Hiring Update: We are currently in a work-from-home model, and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position but will transition to at least a partial in-office position based out of Irvine, CA.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .