Manager, EA SPORTS FC Brand Activation (12 mo. contract)

The Manager, EA SPORTS FC Brand Activation, North America develops and measures nuanced & omni-channel marketing activations across the North American market, with a focus on building the EA SPORTS FC brand and delivering on commercial goals. You will report to the FC Brand Activation Lead. What we're looking for:

• You are an expert in North American soccer culture. You understand the sport (from grassroots to pro, domestic and international) and have interest in soccer's growth in North America.
• You understand our player experiences including FUT, VOLTA Football, Career Mode, Pro Clubs, and others.
• You have experience developing insight-driven, omni-channel marketing campaigns/activations for the world's leading brands.
• You relish the creative process, with an emphasis on impact & authenticity. You have experience writing briefs for creative teams, agencies, and partners.
• You can balance the needs of our business with those of our partners, both internal and external.

In partnership with the FC Brand Activation Lead, you will:

• Develop the fan & player-facing EA SPORTS FC marketing campaign in North America that achieves our commercial goals. Responsibilities include research/insight discovery, strategy development, activation development, and budget allocation.
• Build the EA SPORTS FC marketing campaign activations. Responsibilities include budget tracking, legal approvals, and activation measurement.
• Collaborate with the North America Partnerships manager to build creative activations and relationships with EA SPORTS FC partners to connect with soccer fans across the region.
• Manage our agency partners, contractors, and freelancers. Responsibilities include daily communications, briefing, and activity tracking.

In partnership with the FC Brand Activation Lead, the Manager will:

• Develop a culturalized, creative, omni-channel marketing campaign that achieves our commercial goals.
• Maintain the North America Budget Tracker and ensure accuracy throughout the campaign.

Requirements

• Expertise of North American soccer culture and EA SPORTS FC.
• 4+ years' experience working in a strategic marketing function at a brand or agency.
• Sports experience is helpful.
• 2+ years' experience developing creative marketing activations/campaigns for the world's leading brands.
• Understanding of North American popular culture, consumer behavior, trends, and engagement opportunities.
• Manage and collaborate with multiple teams/partners across varying disciplines and time zones to achieve our goals.
• Uncover and apply compelling data/insights.
• Excellent verbal, written, and deck-building capabilities.