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Manager, Community Insights

POSITION SUMMARY

Bandai Namco Entertainment America’s Manager, Community Insights will lead how we analyze, report, and optimize engagement with our fans using a variety of data sources including but not limited to social listening, social analytics, influencer analytics, and consumer sentiment. They will liaise with brand marketing teams to work cross-functionally and cross-departmentally to harness insights and assess brand health for our IP while ensuring transparency of process and progress with appropriate stakeholders. They will be expected to educate internal teams on how we can use data to understand the feedback and sentiment of our players at scale.

Since “community” has a broad meaning in the gaming industry please note what the role is and is not.

This role is :

• Focused on reporting to quantify our reach and performance.
• Focused on insights to improve our products, marketing, and player satisfaction.
• Focused on using social intelligence data and explaining the value to other teams.
• An important role to achieving our Mid-term Vision to “Connect with Fans”.

This role is not :

• Focused on responding to fans on social media.
• Focused on customer support (although you may collaborate with Player Experience).
• Focused on connecting with community at events.

Join us at our new campus in Irvine, California where a hybrid work schedule will be observed.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead the development of our dashboards, reporting KPIs and presentations using Sprinklr
• Analyze and report on performance to advise internal collaborators and use real-time findings to adjust & optimize plans as needed
• Share competitive insights for key game titles with internal collaborators and use insights to suggest marketing optimizations
• Establish benchmarks for content performance and KPI goals for channel growth
• Develop and implement innovative ways to evolve the social media community and social marketing campaigns that aligns with BNEA’s mission and values
• Oversee the team’s reporting calendar and collaborate with social marketing leads to be aware of what’s being published
• Conduct urgent investigation and reporting into marketing leaks to assess reach or damage
• Research audience insights to help define potential size and interest areas for media targeting, brand partnerships, or content marketing
• Continuously keep a pulse on social, game, and cultural trends to implement for content and optimize our channels

QUALIFICATIONS

• 7+ years of intelligence or analytics experience preferably in an agency environment or company managing a high volume of products or brands.
• Hands-on expertise in social listening tools such as Sprinklr, NetBase Quid, Synthesio, or Brandwatch
• 2+ years of people management experience (this role will be a supervisor)
• Highly organized and meticulous attention to detail with an ongoing dedication to achieving high-quality results
• Demonstrated experience building real-time reporting and product insights
• Ability to present complex information to colleagues and executives
• A deep desire to build engaged communities that believe in BANDAI NAMCO’s mission
• Passion for gaming and a love & knowledge for BANDAI NAMCO games

EDUCATIONAL REQUIREMENTS

• Bachelor's degree in Marketing, Business Administration, or related degree
• Or relevant work experience

Salary Range

$108,228.71 - $169,556.45

Pursuant to the California Consumer Privacy Act of 2018, Bandai Namco Entertainment America Inc. is providing the following notice regarding the Personal Information we collect and use in the context of this job application: https://www.bandainamcoent.com/legal/bnea-privacy-ccpanotice

About Bandai Namco Entertainment America Inc.

Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry’s beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS™ series and the blockbuster title ELDEN RING™. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE PIECE®. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at http://www.bandainamcoent.com.