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MPA: Lead, EU EA Games Community Activation
4 years ago
Job Description
The Community Engagement Team connects the voices of EA’s 300+ million players to our global game and strategy teams, facilitating healthy conversation working together to build thriving communities. The Lead, EU Games Community Activation will lead the Global Core Community Engagement strategy for all EA EU-based studios, while also playing a contributing role in broader Activation Team initiatives, utilizing Community expertise to contribute to programs that drive results for enterprise-wide goals.
As part of this role, the Lead, EU Games Core Community will oversee a team of Community Managers driving a direct-to-play communications strategy across some of EA’s biggest games and communities, including Battlefield and Need for Speed, as well as new EA Original titles. This will include programs across internal and external channels (social, forums, live streams, etc.), managing global budgets, creating a framework for consistent community-to-development feedback, and leading DICE and Criterion studio’s strategy for EA’s player influencer program. In addition, the Lead, Core Community will work with Community Activation Team leads on key external and internal enterprise-wide initiatives, partnering with stakeholders across the organization on programs such as EA’s Building Healthy Communities Initiative.
Passion is the fuel that drives our teams. The ideal candidate will have a deep love of EA and DICE Studio games, matched with community engagement expertise, people leadership skills and strong ability to develop communications strategies that drive business results - to strengthen overall player engagement and sentiment for the franchise across the world.
Responsibilities:
- Lead the community strategy and long term direct-to-player communications vision for EA EU Studios games, including major brands such as Battlefield, Star Wars Battlefront and Need for Speed
- Manage a team of Community Managers working on DICE, Criterion and EA Original titles, ensuring they are working against EA’s Core Community and Building Healthy Community Standards
- Build and maintain a strong network of partners both in studio and around the organization to help drive the EU Games Community Activation strategy, with partners including the development, brand, MarCom Activation, finance, legal and other key stakeholders.
- Oversee EA’s key Core Community direct-to-player communications initiatives including Studio DIRECT, anchor platforms (blogs, forums, social, live streams) and ensure global alignment across all stakeholders
- Partner with regional MarCom activation leaders to ensure all EA EU games are mapping to one global plan, leading a long-term framework to ensure alignment across all Community team members
- Drive EA’s player influencer program (Game Changers) for the EA EU Games studios, in collaboration with the team of Community Managers. Ensuring the program has the right mix of diverse perspectives adhering to EA’s Building Healthy Community standards.
- Develop and maintain an ongoing Player Design Council to provide direct player feedback to the development team
- Serve as the EA expert on EA EU Games community, overseeing a conversation monitoring program with Community Manager team to ensure Development team and key EA internal leaders are aware of community conversation and provided with actionable insights on a timely basis.
- Conduct surveys, research, and feedback from the community on issues significantly impacting the experience.
- Ensure all Electronic Arts standards, policies, and processes are observed and followed.
- Maintain a positive community reputation.
Qualifications + Requirements
- Passion for video games and experience playing EA games.
- 4-7 years’ experience working in online community, social media, journalism, online marketing, or equivalent.
- 1+ years of team management experience in global, cross-functional environments.
- Proficient in writing, grammar, and content-creation abilities.
- Excellent interpersonal, verbal communication, and presentation skills.
- Imaginative thinker with the ability to present new ideas effectively, to wide audiences.
- Conscientious and highly motivated team player.
- Adaptable and able to handle multiple tasks and priorities.
- Motivated to learn new things about players and driven to improve their experience.
- Ability to objectively interpret customer/community feedback and make actionable recommendations.
- Solid understanding of Live Service operations and Development.
- Bachelor Degree in Communications, User Research, Marketing or Game Development a plus. Significant Licensor, Live Service, or Operations experience also a plus.
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