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MBA or Masters level - American Football Brand Strategy Intern (Fall 2022)

American Football Brand Marketing Intern - offsite Florida - Summer 2022

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together accomplished people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

Join us in driving the next revolution in games.

The Challenge Ahead:

A fantastic opportunity to gain experience with the world-leading global interactive entertainment software company. The EA SPORTS Football Brand Marketing Intern is part of the global brand marketing team and will work on Madden. Focus will be on marketing-related tasks and projects.

The main objective will be supporting the growth of our franchises. After an introductory phase, the Brand Marketing Intern will get the chance to manage responsible tasks within the global brand marketing team. The internship will last for 12 weeks.

What an EA GAMES Brand Marketing Intern does at EA:

• Learn from the best and support the brand marketing team in their daily work with focus on strategy and/or campaign execution for our Madden business.
• Based on your background, the business needs at the time of your entry, and your learning goals, we will design a marketing program that will give you a broad understanding of the business, and the way to do marketing at EA SPORTS.
• You will work on a strategic marketing project of critical business importance that will require you to assess the business and consumer opportunity, design a solution, pressure test it for executional applicability, and then present it to the broader team.

The Brand Marketing Intern needs:

• Passion and affinity for video gaming and entertainment
• Undergraduate degree in relevant marketing field.
• Ability to balance a wide range of projects and dynamic workload.
• Solid knowledge of MS-Office package

What's in it for you? Glad you asked!

• Autonomous and creative work in an intercultural environment.
• Great team spirit and professionalism in one of the most successful video games companies.
• Training and insights into the games industry.
• Appropriate compensation as an intern at EA.
• Flexible working hours related to your individual work-life balance.
• Precautious measures which put your health and wellbeing first e.g. by doing your internship from home.
• Further benefits and perks.