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MBA - Brand Marketing Intern: EAX/EA Play (Summer 2021)
3 years ago
Brand Marketing Intern: EAX/EA Play
Location: Redwood Shores, CA
Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.
We are EA
We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. But making games is hard work. That’s why we employ the most creative, passionate people in the industry.
The Challenge Ahead:
As a Brand Marketing intern you will be a core team member of the group responsible for the development, execution and measurement of the integrated omni-channel, consumer-facing global marketing plan, with a focus on building player relationships and delivering on commercial goals worldwide.
What a Brand Marketing Intern does at EA:
Responsibilities
- Collaborating with game teams and cross-functional marketing teams to support the creation of experiences that align with brand principles: supporting key content drops and franchise beats, grounded in consumer insights and player data, that drive ongoing engagement with the service.
- Analyzing performance data, including sales and in-game data, to identify opportunities and challenges, then create strategies and tactics to drive results.
- Conducting ongoing product and competitive marketing analysis to ensure consumer and market trends are informing key brand strategies
- Coordinate compelling player journeys in line with the Franchise Story: integrated across owned and partner channels, to drive player acquisition and compelling engagement that is locally nuanced and globally cohesive, to deliver on commercial goals
- Assist in directing global consumer-facing marketing: Support the Marcom Activation team in planning and executing consumer-facing marketing across all channels
Deliverables
- Brand Marketing Initiatives: Accountable for contributing to the development of breakthrough global marketing programs applicable to all channels and markets.
- Drive Rhythm of Business: Ensure cohesive communication and collaboration with key stakeholders.
- Establish Hindsight/Test & Learn Process: Develop a process to track the progress and performance of key and test initiatives; align and document recommendations for future tests and optimizations
The next great EA Brand Management Intern also needs:
Core Competencies
- Adaptability: Embrace change and help others adjust. Modify approach according to context. Actively seek to become comfortable in new environments or roles.
- Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
- Dependability : Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
- Results Focus & Initiative : Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
- Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.
Requirements
- Excellent English oral and written communication skills
- Excels at establishing and fostering strong internal and external relationships
- Solid business, analytical and critical thinking skills
- Ability to execute effectively across a variety of projects at the same time
- Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members
- Familiarity with (or willingness to learn about) video games and EA games
- Understanding of consumer live services and/or subscriptions
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