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Director of LiveOps and Monetization
4 years ago
DIRECTOR OF LIVEOPS AND MONETIZATION
Are you a highly motivated professional looking to join one of the most exciting teams in gaming? Are you passionate about the user experience and intrigued by the opportunity to work on some of the world’s most beloved gaming franchises? If so, 2K may be the place for you!
Who We Are:
2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. We proudly publish some of today’s most popular and critically acclaimed game franchises, including NBA 2K, Borderlands, WWE 2K, BioShock, XCOM and Sid Meier’s Civilization.
What We Need:
We are seeking an experienced strategist and leader to oversee the planning, analysis and execution of our core Live Operations and monetization systems across the entire 2K portfolio of games. You will work closely with the studios to plan and implement appropriate engagement and monetization mechanics in our games as well as organizing and running in-game promotional events, contests, content releases and sales to drive monthly KPI goals. This position reports into the central analytics group, so a data-driven mindset and strong affinity for analysis will be vital for this role.
What You Will Do:
- Research, plan and lead the development of engagement/monetization strategy and goal setting across multiple titles
- Create and execute events, and promotion plans, contests and more to merchandise and drive monthly goals and target metrics for the product
- Develop and maintain the monetization feature pipeline and promotions calendar, ensure the right metrics are integrated, and the analytics framework properly supports live-ops
- Analyze and monitor key metrics and user feedback on a real-time basis to determine user trends and behavior
- Incorporate best practices derived from analysis into new and existing game features and communicate key takeaways to management
- Coordinate and configure the in-game communication, working with the Marketing & Community teams
- Measure the success of product features after release and optimize their performance through split-testing and rapid, data-driven iteration
- Define and tune the economy, including purchase incentivization, purchase packages, pricing, virtual products, special events to maximize player lifetime value, engagement and retention.
- Suggest and utilize CMS systems and tools to affect and schedule events
- Ability to operate within CMS systems and/or bespoke tools to drive, schedule and execute game monetization
- Develop measurable criteria to understand if an event is successful and follow through on that deployment to take learnings for the next execution
- Build and lead a team of Live Ops managers
Who We Think Will Be A Great Fit:
We are looking for a sharp, disciplined individual who has a passion for games, strong leadership skills, and a track record of designing and managing live game economies. You will boldly make real-time decisions that directly influence the economy and engagement of the game. Qualified candidates will be self-motivated, dependable and can execute under states of high pressure in this exceedingly fast paced environment.
- Bachelor’s degree or higher in Marketing, Statistics or Business; MBA preferred
- Strong understanding of digital media, including display, social, video, programmatic, trafficking and reporting
- Excellent verbal and written communication skills, and able to work collaboratively across a number of internal and external teams
- Solid understanding of video games and the video game landscape; preferably with a strong knowledge of the NBA 2K franchise
- Empathy for players and ability to create appealing and successful events
- Ability to operate within CMS systems and/or bespoke tools to drive, schedule and execute game monetization
- At least 4 years work experience working on designing and running live events for a gaming company, or similar experience in a similar industry
- Strong ability to create and monitor A/B tests
- Strong communication & presentation skills (verbal and written)
- Must value operating in a collaborative and cooperative environment
- Ability to work within a distributed team structure
- Detail orientated and fast learner
- Proficiency with SQL and Tableau a plus
#LI-2K
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