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Live Ops CRM Manager
2 years ago
Job Posting Title
Live Ops CRM ManagerSummary
We are looking for an energetic, detail oriented, and highly motivated Live Operations CRM Manager to join our Evermerge team! The Live Operations CRM Manager will manage the content calendar and work closely with product managers, design, marketing, and data science to design and execute player engagement and monetization campaigns including limited time events, merchandising programs, and messaging campaigns. As the executional lead for one of our flagship products, the Live Operations CRM Manager will also be responsible for managing the A/B testing roadmap.Responsibilities
- Own and execute the live ops calendar, including the planning and scheduling of events and A/B tests in order to achieve business objectives
- Master internal and third-party tools to execute complex campaigns, live ops features, and A/B tests that are shown directly to users in-game.
- Monitor campaign performance on an ongoing basis and continuously optimize tactics to improve effectiveness
- Collaborate with data science to employ behavioral segmentation to deliver a more personalized approach to events and offers
- Contribute to an always-on experimentation culture, continuously optimizing tactics to create more relevant creative, messaging, and offers.
- Partner with marketing team to design, test, and optimize player lifecycle campaigns using third-party CRM tools
Qualifications
- Passion for mobile games & the casual category.
- A minimum of 3 years’ professional experience executing live operations / CRM programs at a mobile games company.
- Strong organizational skills and demonstrated ability overcoming obstacles to deliver on deadline is a must.
- High attention to detail combined with excellent written and verbal communication skills.
Preferred Qualifications
- Experience with third-party CRM/mobile marketing tools, such as Leanplum
Big Fish Games is an equal opportunity employer. We bring unique talents together to build something special that’s why we welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.
Why Aristocrat?
- World Leader in Gaming Entertainment
- Robust benefits package
- Global career opportunities
Our Values
- All about the Player
- Talent Unleashed
- Collective Brilliance
- Good Business Good Citizen
The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
Location
Oakland, CA, USJob family
Big Fish GamesContract Type
RegularTime Type
Full timeCompany
Big Fish Games
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