This job might no longer be available.

Lifestyle Director, Brand and Franchise Growth

The Director, Brand & Franchise development will be responsible for leading the strategy, operations and P&L of a nascent vertical (product licensing, brand partnerships & entertainment) designed to turn our gaming brands into globally-recognized lifestyle and entertainment brands and to create a significant new revenue source.

You will be responsible for creating and developing a new team dedicated to the growth of the Sims and Skate brands. This requires defining the problem and opportunity statements to build out a brand roadmap and driving internal alignment with stakeholders including the Maxis and Full Circle Leadership (Studio + Marketing) team, up to potentially the EA Executive team.

What you’ll do:

• Define and deliver brand development vision, concept and roadmap incl. brand licensing and consumer product development opportunities.
• Identify, plan and execute culturally-relevant go-to-market product and partnership strategies across our portfolio, with an emphasis on new and high-value opportunities to expand out-of-game and in-game revenue.
• Lead entertainment / new media initiatives e.g. TV & film project development in partnership with key studio partners.
• Establish core brand health KPIs across the portfolio and ensure that all out-of-game revenue elements have a clear tieback to each brand’s vision.
• Regional
• Conduct ongoing analyses of existing and prospective licensees and collaborators and optimize partner performance through business reviews to meet business objectives.
• Create standard practices, documents and procedures to maximize efficiency.
• Communicate re: the status of ongoing deals, challenges and opportunities to senior leadership on a regular cadence.

What you’ll bring:

• Demonstrated success in developing new business, negotiations and closing, exceeding revenue targets and other business goals.

• Entrepreneurial spirit who thrives in less defined problem spaces and is comfortable with change.
• In tune with contemporary gaming, social, and youth culture trends.
• Passion for brand / entertainment and curiosity about player motivations.
• Strong operational and process orientation and cross-functional experience in brand, marketing, and commercial planning.
• Ability to foster talent and develop new teams.

Industry

• Lifestyle/Streetwear
• Computer Games
• Information Technology & Services
• Computer Software
• Entertainment