Lifecycle Planner, NHL/Racing/UFC

Electronic Arts
Orlando Florida United States
15 days ago

Lifecycle Planner, NHL/Racing/UFC – Integrated Planning


Our Marketing Team at large exists to tell the story of Electronic Arts and expand the positive power of play. This encompasses all our amazing games and experiences, including The Sims, Madden NFL, FIFA, Apex Legends, Battlefield 2042, and It Takes Two (Game of the Year, 2021). At the forefront of building meaningful relationships with our players around the world, we’re a multi-functional group driven by social purpose and inclusive values. We develop the strategic vision of our products, run world class multi-channel campaigns, execute on innovative global engagement across all touch points, and make sure our brand is consistently awesome everywhere we show up.

Growth Marketing - Integrated Planning

Growth Marketing exists to accelerate our technology and growth capabilities so we are at the forefront of digital marketing. Through technology and an audience-first approach, Growth Marketing focuses on data-driven decision-making, process simplification, and driving increased output, productivity, engagement, and revenue.

Within Integrated Planning, the Lifecycle Planner, NHL/Racing/UFC assists in the development of our plans across Email and In-Game channels for our EA SPORTS franchises, NHL, UFC, and various racing titles from F1 to Dirt Rally. This position will report into the Senior Manager, SPORTS as a part of the newly formed Integrated Planning team responsible for taking an audience first approach to plans across paid and owned channels to maximize growth.

The Lifecycle Planner, NHL/Racing/UFC will play an important role on the SPORTS Franchise Pod helping design cohesive and seamless player journeys, connecting multiple channels to personalize a player's experience across EA's Network. The Lifecycle Planner, NHL/Racing/UFC will focus on NHL, UFC, and our various racing games, working with teams to implement messaging for the expressed purpose of improving player experiences and driving player progression.



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