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Lifecycle Marketing Manager – World of Warcraft

Blizzard Entertainment
Irvine California 92618 United States of America
2 years ago
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Team Name:

Job Title:

Lifecycle Marketing Manager – World of Warcraft

Requisition ID:

R007003

Job Description:

Blizzard Entertainment is looking for a Lifecycle Marketing Manager to join the Global Growth Marketing team. We are looking for an enthusiastic and energetic team player who’s eager to partner with our commercial, creative, editorial and global teams to deliver epic customer journeys and experiences through Blizzard’s owned channels.

The ideal candidate will be a self-motivated, deadline-driven, detail-oriented individual with a passion for excellence in communication and a dedication to consistently meeting team objectives. Excellent interpersonal skills and a wide-ranging knowledge of Blizzard Entertainment games are essential.

The Lifecycle Marketing Manager will lead the development and management of end-to-end campaigns across multiple marketing channels. Core responsibilities will include campaign development and content planning, audience segmentation and targeting, set-up, deployment, reporting and ongoing testing and performance optimization against a clear set of KPIs.

Daily Responsibilities:

Requirements:

Pluses

Required Application Materials

Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!

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