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Lifecycle Marketing Lead

Please note: Due to recent phishing incidents involving individuals posing as GreenPark Sports agents requesting interviews from those applying to our job postings, please be sure to verify the email address you receive requesting an interview. GreenPark Sports does not use a gmail.com address for any communication.

What We Do:

Founded by an incredible entrepreneurial team, including the Co-Founder and former CEO of YouTube, the Founder and former CEO of Zappos, and the Co-Founder and Chief Creative for BLITZ Agency - our current CEO, GreenPark is the first sports and esports metaverse where fans connect, compete, and level up with one another. Here, you suit up, get recruited by your favorite team and go head-to-head against your rivals in epic battles. Now you can prove, once and for all, that you are the MVF (Most Valuable Fan)! Make game predictions, play mini games, and join a virtual Watch Party to cheer on your favorite team. Collect digital trading cards of your favorite players, level them up, unlock rewards, challenge friends to mini games and deck your Greenie out in your best gear. We are currently partnering with Riot Games, the LCS, NBA, La Liga with other esports & sports leagues coming soon.

Description

GreenPark is looking for an experienced Lifecycle Marketing Lead to join the team. This position will be responsible for driving engagement and retention through cross-channel marketing programs.

Responsibilities

• Develop, manage, and execute on lifecycle marketing campaigns (e-mail, push, in-app) that improve player engagement, conversion, and retention
• Establish content strategy and processes for social and community channels (Twitter, Facebook, Instagram, Discord, and more)
• Work cross-functionally with partners in the organization (analytics, marketing, product, live-ops, and more) to optimize user journeys against company goals
• Own master calendar of all marketing campaigns to existing user base
• Construct and maintain a robust testing roadmap for all active channels
• Work with creative team to develop and test assets
• Own post-campaign reporting and share with stakeholders to drive transparency

Qualifications

• 5+ years of hand-on experience in lifecycle marketing across email and app channels
• Deep experimentation experience with a proven track record of executing A/B tests, optimizing campaigns, and translating data into actionable insights
• Deep familiarity with online behaviors and ability to communicate across the various social media platforms in the cultural zeitgeist
• Strong interpersonal skills with the ability to encourage, empower, and lead cross-functional teams to achieve goals
• Experience managing multiple marketing managers
• Proficient with Braze (or similar customer engagement platforms), Tableau (or similar data visualization tools), and Google Workspace
• Experience with SQL/HTML/CSS is a plus

What We Offer:

• Opportunity: With a small, core team of talented people, iterating and scaling fast, you’ll be hands-on, collaborating and learning right away
• Locations: Although our headquarters is in Los Angeles, we are currently a remote workforce in California, Washington, Texas, North Carolina, Nevada and New York. Flex work options coming in 2022
• Culture: We strive to be welcoming and inclusive. As an early team member, you’ll be active in recruiting decisions ensuring we build a culture you want to be part of
• Salary: A competitive salary with stock options
• Benefits: Medical, Dental, Vision (100% employee coverage for base plans), 401K, Parental Leave, LTD/STD, FSA, Dependent Care FSA, Life Insurance, Flex PTO, EAP and home office stipend
• Time-Off: Flexible PTO

Who We Are:

Sports is more than a game, and so are we. Genuine collaboration, integrity and heartfelt camaraderie is what makes us a true team. We believe in the success of our company, partner relations and that our player community must ultimately be driven by the strength of our inclusivity, diversity and integrity. We believe that we must be the global community that we are building for. This is what creates the Future of Fandom. This is what makes us GreenPark.

Where You Can Find Us:

Try GreenPark for yourself and let us know what you think! Check us out on the app stores: iOS & Android

Check out our website to get even more details on who we are and what’s coming! https://greenparksports.com/

Job Applicant Notice at Collection

Thank you for your interest in opportunities at GreenPark Sports, Inc. When creating a profile and submitting your application, we will collect the following categories of personal information: direct identifiers, such as your name and contact information; professional information, such as your previous employment, education background, and work authorizations (e.g., work visas); and other information you include in your resume, cover letter and other job application materials, such as your preferences, skills, abilities, and references. We also may collect your social media information if you connect your social media account when creating a profile.

We use each category of the information you provide to evaluate your candidacy for the job opening(s) that you apply to and other job openings at GreenPark Sports, Inc. that we think may interest you. We also use each category of information for other business purposes, including to comply with federal and state laws requiring us to maintain certain records, to manage our workforce, to detect security incidents, and to protect against fraudulent or other illegal activity.

For more information about how we use your information, please visit our Privacy Policy.

Please note: Individuals must be legally authorized to work in the US without sponsorship.