Lifecycle Lead, Sports

Electronic Arts
Orlando Florida United States
15 days ago

Lifecycle Lead, Integrated Planning (Other Sports) – Integrated Planning


Our Marketing Team at large exists to tell the story of Electronic Arts and expand the positive power of play. This encompasses all our amazing games and experiences, including The Sims, Madden NFL, FIFA, Apex Legends, Battlefield 2042, and It Takes Two (Game of the Year, 2021). At the forefront of building meaningful relationships with our players around the world, we’re a multi-functional group driven by social purpose and inclusive values. We develop the strategic vision of our products, run world class multi-channel campaigns, execute on innovative global engagement across all touch points, and make sure our brand is consistently awesome everywhere we show up.

Growth Marketing - Integrated Planning

Growth Marketing exists to accelerate our technology and growth capabilities so we are at the forefront of digital marketing. Through technology and an audience-first approach, Growth Marketing focuses on data-driven decision-making, process simplification, and driving increased output, productivity, engagement, and revenue.

Within Integrated Planning, the Lifecycle Lead will drive the global planning for lifecycle campaigns across their respective franchise pods (Other Sports), acting as a key strategic partner to Brand Marketing, Creative, and Marketing Intelligence. The position will report into the Senior Manager, (Other Sports) as a part of the newly formed Integrated Planning team responsible for taking an audience-first approach to plans across owned channels to maximize growth.

The Lifecycle Lead is accountable for developing annual, seasonal and evergreen strategies, clearly articulating how lifecycle will achieve our business objectives, and translating these strategies into a focused brief to guide the planning process with Studio, brand and regional planners. The Lifecycle Lead has a thorough understanding of the CRM landscape with the ability to advocate for its role within the broader marketing campaign and effectively project manage across a global cross-functional team.



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