Lifecycle Coordinator (Contract)

Electronic Arts
Orlando Florida United States
4 days ago


Job Title

Lifecycle Coordinator, Lifecycle Strategy, Relationship Marketing (Contractor)


The Lifecycle Strategy team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools, to deliver highly personalized messages, at scale.

This will be a 12 month contract position and the role will be based at EA Tiburon, Florida.

Job Description

The Lifecycle Coordinator will play a critical role on the Sports Lifecycle Strategy team by working with the Lifecycle Sr Specialist to help design cohesive and seamless player journeys, enabling multiple channels, such as email, in-game, web and mobile, to work together to personalize a player’s experience across EA’s Network.

The Lifecycle Coordinator will focus on Madden NFL, and other EA Sports Titles, working with teams to execute on the messaging for the expressed purpose of improving player experiences.

Responsibilities of this role include:

Desired Skills and Experience


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