Licensing Director, Consumer Products

Blizzard Entertainment
Santa Monica California 90405 United States of America
17 days ago

Team Name:

Job Title:

Licensing Director, Consumer Products

Requisition ID:


Job Description:


Location Santa Monica / Irvine

Position Type Full-time


Activision | Blizzard | King Consumer Products (ABK CP) is the business segment of Activision Blizzard that extends the suite of brands to merchandise ranging from fashion apparel and accessories, collectibles, home decor, electronic peripherals, books, food and beverages, stationery, animation art, and other categories.

The ABK CP team is responsible for licensing characters and story created by Activision | Blizzard | King Studios. In addition and liaising with the Activision | Blizzard | King divisions, our retailer and licensing partners, it is responsible for driving brand collaborations, fandom experiences, and driving commercial reach.


The Licensing Director for Hardlines and Consumables is responsible for managing Toys and Food, Health and Beauty product categories and the associated product sub-categories and licensees with the goal of meeting or exceeding predetermined revenue targets and growth objectives. They provide business vision and leadership, set strategic direction and leads his category teams to meet or exceed revenue targets, growth objectives and other brands initiatives. They should have a global attitude to business decisions to ensure initiatives yield globally strong financial results.


Develop revenue for existing licensees and build meaningful white space opportunities

Deliver meaningful collaborations with meaningful partnerships that meet the needs of studio teams

Finance and Business Planning:

Brand and Content Management:

In conjunction with / support of the Franchise team:

Category management:

Product Development :

Retail, Sales and Marketing:




We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

COVID-19 Hiring Update

This role is anticipated to be assigned to work on-site at an Activision Blizzard office. However, we understand each person’s circumstances may be unique and will work with you to explore possible interim options.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.”

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