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ASO (App Store Optimization) Manager

ASO (App Store Optimization) Manager

Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille, Hit it Rich! Slots, Words With Friends and Zynga Poker.

We have an exciting opportunity within our growth marketing team for a data-driven, creative & analytical lead. This role is based at Zynga’s Bangalore Studio, renowned for making games that wow our players. Zynga India was named as Great Place to Work in 2022.

Come join us, thrive, take risks and dream big to craft the future of the fastest growing gaming platform – mobile.

Zynga India is looking for an experienced App Store Optimization Manager to join our ASO team. You will be part of a team that is responsible for growing the organic visibility of Zynga’s Apps globally within the different app stores.

You will be responsible for building & executing the ASO strategy for top-grossing and newly launched games. You will evaluate and identify opportunities where we can increase our conversion rate and improve visibility in the app stores. You will own the entire ASO process from the creative process, to running all tests, to coordinating store changes, and finally reporting on results to stakeholders.

You will be joining a team of talented individuals that are all committed to success and will be reporting to the General manager.

Key Roles & Responsibilities

• Identify opportunities and strategize plans to grow our games organically on both App Store and Google Play Store through ASO
• Track, analyze, research, and optimize keywords and rankings for our games, as well as conduct competitive analysis
• Own the creative process for optimizing and testing store graphic assets to increase app pages conversion
• Create coherent content and creative briefs based on your research to guide the content and art teams
• Plan & execute tests on all testing platforms on a scheduled basis
• Work closely with the games’ marketing & product teams to communicate the ASO strategy
• Keep track of version releases for our games and make sure our ASO updates are accurately implemented into the stores
• Monitor the games’ KPIs that are influencing organic growth
• Regular reporting to stakeholders

Required Skills & Experience

• 5+ years of industry experience
• Proven ASO experience
• Analytical mind with the ability to spot patterns and trends
• Creative thinker, someone who can communicate and guide designers and copywriters
• Strong background in Excel, statistical knowledge is appreciated
• Fluent in English, both verbal and written, is a must
• Ability to work with precision in a deadline-driven environment
• Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs in multiple geographies
• Must have good judgment and ability to work independently with little to no supervision
• Outstanding communication skills – both written and spoken

Desirable Skills & Experience

• ASO experience for mobile games
• Internationalisation/Localization experience

What we offer you:

• Work in a studio that has complete P&L ownership of games
• Competitive salary, discretionary annual bonus scheme
• Full medical, accident as well as life insurance benefits
• Child care facilities for women employees and discounted facilities for male employees
• Generous Paid Maternity/Paternity leave
• Employee Assistance Programs
• Active Employee Resource Groups – Women at Zynga
• Frequent employee events
• Additional leave options for most employees
• Flexible working hours on many teams
• Work with cool people and impact millions of daily players!