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Lead Product Marketing Manager

Bengaluru, Karnataka, India
16 days ago

Lead Product Marketing Manager

Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille, Hit it Rich! Slots, Words With Friends and Zynga Poker.

We have an exciting opportunity within our growth marketing team for a data-driven, creative & analytical lead. This role is based at Zynga’s Bangalore Studio, renowned for making games that wow our players. Zynga India was named as Great Place to Work in 2022.

Come join us, thrive, take risks and dream big to craft the future of the fastest growing gaming platform – mobile.

Job Purpose

As the Lead Product Marketing Manager, you will head up the marketing team for the Farmville franchise and lead the growth of Farmville 3 Animals, Zynga’s latest launch in the Farmville franchise.

You’ll be responsible for identifying the game’s target market, developing the brand positioning, and delivering the go-to-market plan for the new Geos and expansion in the current markets. You will also plan on future content releases along with the game team for live operations.

You’ll partner with consumer insights and the game team to influence the product strategy and roadmap, ensuring the game satisfies consumer needs and business objectives.

Key Roles & Responsibilities

Skills & Experience

What we offer you:

Zynga does not engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others. We will never ask you for your personal or financial information over unofficial chat channels. Our in-house recruitment team only contacts individuals via official company email addresses (i.e., via a or email domain).

If you believe you have been the victim of a scam, you may wish to contact the authorities. In the United States, you may file a complaint with the FBI. More information is available here:

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