Lead Marketing Manager

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 30+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.

BeReal is looking for an experienced Lead Marketing Manager to own both influencer strategy and broader marketing efforts. You’ll lead a small team, manage key influencer relationships, and ensure our marketing initiatives are aligned across channels to support growth and brand visibility.

Influencer Strategy

• Sourcing & Management: Identify and engage key influencers, fostering strong, long-term partnerships.
• Content Creation: Oversee influencer-led content that aligns with BeReal’s authentic voice.
• Incentives: Develop and manage influencer incentives to drive successful campaigns.

Marketing Strategy

• Brand & Community: Ensure consistent and authentic branding across all channels, and lead community engagement initiatives.
• Organic Growth: Drive strategies to boost organic growth and viral content.
• Marketing Strategy : Design marketing strategy to build user growth, by leveraging both offline and online efforts. Innovate by constantly trying to find new marketing channels
• PR & Communications: Collaborate with PR agencies to enhance BeReal’s public presence and brand awareness.
• Collaboration: Partner with the User Acquisition team to align strategies and maximize the effectiveness of all marketing efforts.

Profile

• 8+ years of experience in marketing, with a focus on influencer management.
• Proven leadership in managing teams and executing large-scale campaigns.
• Strong background in social media or influencer marketing agencies.
• Data-driven, highly organized, and adaptable in fast-paced environments.
• Fluent in English (French is a plus).

Benefits

• Competitive salary upon experience
• Swile Lunch voucher
• Gymlib (100% borne by Voodoo)
• Premium healthcare coverage SideCare, for your family 100% borne by Voodoo
• Wellness activities in our Paris office
• Unlimited vacation policy
• Remote days on Mondays and Fridays