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Lead Marketing Decision Scientist

As a global leader in mobile gaming, we’re dedicated to developing games the world can’t wait to experience. Games like Final Fantasy XV: A New Empire, Mobile Strike, and Game of War: Fire Age.

We build massive mobile games that break down linguistic and geographic barriers by uniting an unprecedented number of global players in one gaming world. Our team pushes the boundaries of innovation in a player-driven ecosystem.

As a studio, we are masters of our own destiny, untethered by the traditional publisher model. Every update and feature creates amazing experiences for millions of players!

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As one of the largest mobile marketing companies in the world, MZ connects millions of devices around the globe. Our marketing team focuses on driving efficient user acquisition for our top hit games - Game of War: Fire Age, Mobile Strike, and Final Fantasy XV. We’re growing our talented team with an analyst who can create meaningful impact to our business objectives. This person will effectively communicate the findings of our Marketing Decision Science team to be ingested cross functionally, operationalize our business intelligence framework and help distribute data models built to better manage our performance marketing efforts. As a data driven team and company, this person will also have the opportunity to collaborate with world class engineers, data scientists, and media buyers to make recommendations that impact millions of dollars in spend.

What you'll be doing:

• Lead communication efforts with marketing business stakeholders to identify impactful business problems, translate them into structured analysis, and effectively communicate the results
• Strategize cross-functionally on the most effective ways to scale marketing efforts within efficiency targets
• Develop quantitative analyses, ad hoc reports, and statistical models to support marketing decisions related to: marketing spend efficiency, user lifetime value, user engagement & retention, and return on investment
• Build and maintain BI tools to make informed decisions quickly while empowering others cross functionally to have information readily accessible
• Develop frameworks for forecasting, exploring trends, and spotting anomalies
• Design experiments to test the validity of hypotheses around user acquisition strategy

Your background and who you are:

• 6+ years’ work experience analyzing large datasets in an analytics role
• Previous experience managing within analytics or performance based marketing environment
• Proficiency with SQL or other querying languages
• Comfort in distilling technical information into business decisions, with a desire to own the business outcome of the analysis you produce
• Team oriented with the ability to prioritize and manage multiple projects in a fast-paced, fluid, environment
• Advanced experience with Tableau or other similar visualization tool
• BS in a technical field, such as Mathematics, Statistics, Economics, or related fields

Bonus points:

• Experience with big data frameworks, and with Python or R
• Knowledge of digital marketing, or performance marketing
• Experience managing/supervising a team of analysts
• Master’s degree in statistics or related field

MZ is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law.

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