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Junior User Acquisition Specialist

Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe - from Addis Ababa to Sofia to New York City - to level up their games and scale in dynamic, frontier markets. In addition to our full-stack publishing service, we’ve built a proprietary payments and ecommerce experience which allows customers to pay for digital content, even when they don’t have a credit card.

As Junior User Acquisition Specialist you’ll be responsible for the growth of our mobile games through digital performance marketing campaigns. You’ll work closely with our Senior UA & AdMonetization Managers and business leaders to set up and optimize campaigns in order to profitably scale our user base. This is a multidisciplinary role that gives you the opportunity to stretch your analytical skills, strategize with product owners, and flex your creativity working with our artists on new campaign ideas.

You will...

• Manage User Acquisition campaigns on Facebook Ads, Google Ads, Unity…and other Acquisition Networks
• Analyze performance of and optimize UA campaigns (LTV, CTR, CPI, ROAS, retention)
• Manage and maintain relationships with ad networks and external partners
• Collaborate with creative team on marketing assets production

Requirements

What makes you a great candidate?

• 1+ years of relevant experience in Digital Marketing
• Ability to define, measure and conclude A/B tests, generate and read data in different views
• Proven analytical capabilities and excitement about data-driven growth
• Strong Excel skills
• Passion for mobile games / mobile entertainment
• Bonus: Experience in Mobile App performance marketing

Benefits

What will we offer you?

• Awesome opportunities for growth, where taking the lead is encouraged
• The opportunity to work with a variety of different game genres (Casual, Puzzle, Board, Shooter…) at different stages of their lifecycle
• The ability to work from anywhere in the world
• Equity ownership

Some additional perks you’ll get access to…

• Co-working excursions and retreats: Our teams are encouraged to work from a shared location and visit each other. Carry1st will cover travel expenses, accommodation, and provide you with a daily spending allowance
• Awesome equipment: To set our teammates up for success we make sure you’ve got everything you need to work effectively
• Remote working allowance: An allowance that you can put towards creating your own office space, whether it’s internet expenses, ad-hoc equipment, or using a co-working space
• Birthday leave: Our teammates enjoy a paid day off on their special day
• Learning and development: Access to a Professional Development Fund to enable teammates to attend courses, conferences and training events
• Social events: Fun and regular company events to relax and connect with teammates

Although we’ve specified a location that could work well for this role, it’s not essential to be based there. Carry1st is a remote first company – in fact, we currently have people in over 19 different countries. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!

Learn more about Carry1st…

• Forbes announced that Andreessen Horowitz led Carry1st’s $20M Series A Extension
• The Hollywood Reporter announced that Nas and Google joined Carry1st’s $20M round
• PocketGamer.Biz announced that Carry1st raised $20 million to create the “Garena of Africa”