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Japan Marketing and PR Manager

Job Overview

The successful Marketing and PR manager will oversee Wargaming’s premium PC product, World of Tanks, within the Japan market. In this role, you’ll be a dedicated business leader, shaping the future of our product and you will be creating a complete integrated marketing experience across media planning, internal and external communications as well as forging strategic partnerships within Japan. You’ll help shape the voice of the product and grow a loyal community by determining its positioning, conducting key competitive analysis as well as being a key leader within the core Japan World of Tanks team

The ideal candidate will have a proven track record of understanding of acquisition techniques, brand building, and local media dynamics. They must have a track record of strong, cross-functional coordination and exhibit robust analytical and communication skills.

We’re looking for a tenacious, strategic and analytical thinker who thrives off challenges, can break down problems, drive solutions, share their experience and knowledge, and engage effectively with internal colleagues.

Reports To

Regional Product Marketing Manager, World of Tanks PC (Singapore)

What will you do?

• Work closely with key partners within Japan to develop measurable acquisition campaigns as well as build long term strategic acquisition opportunities within the market.
• Develop and manage player segmentation, identify and describe core target audience; prepare a target player profile, create target player group descriptions for marketing activities
• Bridge the gap between regional marketing to country office and vice versa.
• Develop key messages for strategic and tactical advertising campaigns as well as assist in copy localization ad hoc.
• Detailed post analysis reporting on campaigns with clearly defined recommendations and solutions.
• Explore PR and partnership opportunities to both amplify campaign metrics as well as create narratives to reach both new and existing players.
• Track and assess competitor activities
• Develop and maintain relationships with key external media partners as well as key agencies.

What are we looking for?

• Proven cases of developing and evolving successful acquisition campaigns.
• 5+ years’ experience in marketing discipline (videogames marketing a plus)
• A strong understanding of the Japan media landscape and key Japan media partners.
• Experience with maximizing budgets and generating synergy across media and PR.
• Passion for games (our game projects preferably)
• Native Japanese speaker.
• Upper-Intermediate or higher level of English
• Dedicated team player with a positive attitude
• Drive for constant personal development and the development of your field

What additional skills will help you stand out?

• Strong understanding of the premium F2P PC games market both in Japan and globally
• A passion for videogames.

Wargaming : About Us

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Delivering legendary games since 1998, Wargaming has grown to become one of the leaders in the free-to-play MMO gaming industry with 4500+ employees and more than 20 offices globally. Over 200 million players enjoy Wargaming’s titles across all major gaming platforms, including the massively popular World of Tanks and World of Warships.

Working in our company means always having interesting challenges and gaining valuable experience while working with top-class experts.

Take your place among our passionate and experienced team and bring out the best in yourself at Wargaming!

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