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Influencer Marketing Manager
1 year ago
The SuperAwesome Mission
SuperAwesome is building a safer internet for the next generation. We’ve pioneered the tech sector for youth audiences: creating solutions that enable brands and developers to engage safely and at scale with kids and teens. SuperAwesome technology powers over 12 billion digital touchpoints with young audiences across rich media and video ads, creator content, social communities, gaming, and parental consent. We are the biggest youth-focused tech team on the planet, solving the challenges of engagement with the under-20 audience. At the intersection of technology, law, media and policy, working with us gives you a chance to shape what the internet of the future looks like. As a part of Epic Games since September 2021, together we’ve opened up a whole new window of opportunity to create responsible, immersive digital experiences for kids and teens. It’s a unique, challenging, and rewarding environment.
What You'll Do
We are looking for an Influencer Marketing Manager to join our growing team to help scale the Creators' business at SuperAwesome. This role provides creativity, execution and knowledge to our clients as you own influencer projects from conception to wrap-up. You will be responsible for suggesting the right platform and talent to fit the brand brief and bringing the campaign to life. You will manage branded campaigns and gaming activations with influencers where you liaise between talent or their representatives and brand clients. The outcome will be successfully delivered campaign KPIs, great influencer content, and praise-worthy reactions from young audiences.
In this role, you will
- Oversee and deliver flawless campaigns with exemplary client service and the ability to execute across a number of clients and verticals
- Provide expertise to and collaborate with SuperAwesome’s Sales, Market Strategy and Account Management teams on customer campaign execution
- Liaise with clients and talent/agents/managers on branded content executions
- Source, vet, recommend, and contract talent based on client goals
- Prepare talent briefs in line with the brand’s brief to fit their messaging and the influencer content
- Manage the production process with brand and talent, from deal signature to launch, implementation and campaign analysis
- Deliver client-ready materials, including strategic programs/plans, content and reports
- Manage the negotiation process with a strong understanding of budgeting and numbers to ensure margin goals while meeting the client’s KPIs
- Collaborate with internal teams to execute creators campaigns across products (Gaming, AwesomeAds, Kids Social Video, PopJam, etc.)
- Interpret and provide reporting on campaign results and success to the brand
- Ensure talent get paid on time by managing and overseeing the PO and finance process
- Occasional weekend and evening work during campaign prep and launch.
- Develop a strong understanding of the kids, teen and family influencer space
- Help identify and grow our influencer portfolio, b uild and maintain relationships with creators and their representatives
- Attend industry events such as VidCon, Clamour Con, NYC/Texas Toy Fair, etc. to support our sales team, meet talent, representatives and connect with clients.
What we're looking for
- Minimum 2 years experience in campaign management in the influencer space (i.e. influencer agency/PR/marketing/business/communications)
- Strong communication skills with cross functional teams and senior clients. Understanding how to communicate and paint the narrative to clients, no matter the situation
- Be well versed in how an influencer program is run end-to-end, including client briefing process, influencer identification and negotiations, activation, content approvals, and reporting
- Strong attention to detail, organizational and execution skills with the ability to work across multiple projects
- In-depth knowledge of influencer marketing space with focus on Instagram, TikTok, YouTube and Twitch
- Excellent people skills, a talent for building strong relationships
- Can work under pressure to deliver excellent quality work in a fast-paced environment
- A strong personality who is solutions oriented and able to work autonomously and within teams.
The expected annual base salary range for this position is $72,300 - $106,000 . Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and long-term incentives (subject to the terms of those plans) and receive discretionary bonuses when awarded by the company.
*For New York City residents only
EPIC JOB + EPIC BENEFITS = EPIC LIFE
Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match and profit share. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents.
Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.
Our people are at the heart of what we do and the driving force behind our growth and success. We value individuality and understand the importance of building a workplace where everyone can truly belong. We believe that supporting everyone to be their full selves helps them to reach their potential, that’s why we offer competitive benefits, perks and learning opportunities. We have employee resource groups in place for mental health and DEI helping to ensure everyone can truly be ‘SuperAwesome’, helping us to build a safer internet for the next generation!
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