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Influencer Marketing Manager
1 year ago
Every day, tens of millions of people from around the world come to Roblox to play, learn, work, and socialize in immersive digital experiences created by the community. Our vision is to build a platform that enables shared experiences among billions of users. This is what’s known as the metaverse: a persistent space where anyone can do just about anything they can imagine, from anywhere in the world and on any device. Join us and you’ll usher in a new category of human interaction while solving exceptional challenges that you won’t find anywhere else.
As the Influencer Marketing Manager, you will help nurture and scale our video creators program across various content platforms with an eye towards main global markets.You will apply your subject matter expertise in the influencer space to demonstrate the value of the program, internally and externally. You will help build a thoughtful strategy, measurement framework and work to improve our incentive programs to best fit an, and help with both short term and long term vision setting for the future of the program.
You will work with our top influencers to foster a two-way communication channel and evolve how we interact with them daily. You will also have experience with strategic execution in the influencer space throughout your career. You will be open and collaborative, supporting Roblox as it continues to grow and improve.
You Will
- Help build a bold vision for our influencer program across the globe
- Help develop strategy, goal-setting and measurement in close partnership with XFN teams
- Build relationships with our top influencers to ensure they are supported and able to grow
- Help educate and grow the understanding of the space within the company, applying the success of the current program and your experience
- Plan and execute in person events to support influencers and their engagement on the platform (stand-alone and/or part of industry moments)
- Improve the incentive program in partnership with our product and growth teams
- Increase success through strategic planning and reporting across channels
- You will report to Director, Influencer Marketing
You Have
- 5+ plus years of experience in influencer marketing/programs, focus on video/content influencers ( for example: YouTube,Twitch)
- Experience building and scaling influencer communities and programs for consumer brand(s)
- Experience across multiple social media channels
- Written and verbal skills
- History of collaborating with multiple departments
- Creative at new positioning/execution strategies
- Self-motivated and directed
You’ll Love:
- Industry-leading compensation package
- Excellent medical, dental, and vision coverage
- A rewarding 401k program
- Flexible vacation policy
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- At Roblox HQ:
- Free catered lunches
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
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