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Influence Marketing Manager

Job Description

As an Influence Marketing Manager at Gameloft, you will join a passionate group of gamers and top minds in the gaming business and will help create the best experiences for our players, influencers, and their audiences.

As an Influence Marketing Manager, you will be responsible for the company’s paid influencer outreach & strategy on a specific portfolio of games. We’re looking for someone who will help to work on inspired creative & ambitious campaigns that drive business results at a global scale and in an authentic way. You will report to the Influencer Marketing Team Lead & will strive to make Influence Marketing a key component in Gameloft’s Marketing Funnel by working closely with Product Marketing Managers across the globe.

Responsibilities:

• Ideate and manage the development of our Influencer Partnerships strategy ensuring a holistic approach, in collaboration with game development teams, marketing and community managers and in alignment with senior leaders;
• Coordinate our global and local influencer relations campaign elements including briefs, budget, contract & context integration with the ultimate goal of creating experiences that drive ROI and long-term engagement;
• Own global budgets for Influence Campaigns;
• Own and manage various Influence content verticals testing and optimization;
• Curate and inspire people with your influencer marketing knowledge to help them grow;
• Create and present highly engaging presentations around influencer strategies and result;
• Find synergies with Product Marketing Managers, User Acquisition Managers & Game teams to inspire and support game features meant to empower Influence Sponsorships;
• Create and identify KPI based on revenue goals;
• Find ways to track and measure ROI – attribution, fingerprinting, SDKs, etc.

Qualifications

• 2+ years of working with talent - content creators and influencers in a global environment;
• Having established relationships with influencers in the gaming industry will be considered as a plus;
• Excellent command in English language - verbal, spoken and written;
• Familiar with a suite of measurement tools for influencers, media outlets or brands;
• Comfortable in a fast-paced and agile gaming environment;
• Process-oriented, ability to facilitate change and inspire the sharing of best practices.

Additional Information

Why Join Gameloft?

• You want to work in an exceptional industry and create games downloaded more than 1 billion times per year;
• You want to be part of a talented and supportive team of pioneers who have a passion for creating video games;
• You want to contribute to a vibrant and dynamic atmosphere;
• You want to join a global company and meet great people around the world;
• You will work on a permanent contract with competitive remuneration;
• You are looking for a fun place to work in the heart of the city.

Contact:

If you are interested in our job offer, please send a CV. Applications will be processed with confidentiality. All qualified candidates will be asked to take a skills assessment test.

Company Description

Join The Game!

Leader in the development and publishing of games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 iOS Games by All-Time Worldwide Downloads” from data.ai. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including Disney®, LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 70 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

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