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Head of User Acquisition (Remote)

About DECA Games

We believe that games should be played for decades but many are abandoned even when a loyal community is screaming to keep them alive. DECA specializes in acquiring games from other developers and reinvigorating them to continue to entertain for decades. When other studios see an old game, we see an amazing set of problems to solve and a huge opportunity.

DECA is a remote company with over 230 people in over 26 countries globally. DECA has been profitable since our inception in 2016. DECA is also a part of the Embracer Group, the largest public gaming company in Europe.

About our culture

We’ve managed to maintain a small company feel with the stability and resources of a much larger one. We fully believe in the flexibility of a remote workplace. Team members are trusted to manage their time and get things done independently. We believe that egos and politics need to be checked at the virtual door. That means no jerks are allowed, that no job is too small for anyone, and an openness to help and learn from each other is required. We love the challenge of working within constraints and love when we succeed as a team. Check out more about us and our values on our website (www.decagames.com).

About the role

We are looking for a marketing leader who is excited to build a team from the ground up and help create an overall strategy for user acquisition (both paid and organic) for our unique business model. Our games are many years old when we take them over and our goal is to build long term sustainability and profitability. Our portfolio is continually growing and thus the individual needs to be able to prioritize and think strategically.

We are looking for an enthusiastic and entrepreneurial minded individual who loves to collaborate across multifunctional teams and is excited to build a new team from scratch. We expect the individual to grow with us as we build up a strategy and prove out a new playbook for success.

This is a remote role and can be based anywhere. Candidate needs to be able to work Central European business hours.

Responsibilities

• Hire and manage a user acquisition and marketing creative team
• Own the ultimate performance of new user revenues from paid and organic channels
• Determine optimal channel marketing strategy to drive ROAS
• Drive efficiency in resources and paid marketing spend
• Present budgets and forecasts to senior management
• Collaborate with studio teams and product owners to improve product performance
• Identify and champion UA tools and technologies for adoption
• Support the continual development of our marketing and adtech stack
• Manage ad monetization optimization

Requirements

• Enthusiastic, Collaborative, and Entrepreneurial
• 6+ years of experience managing mobile performance based user acquisition campaigns
• Experience handling ad agencies and networks
• Experience hiring and managing media buyers and marketing artists
• Solid experience working with analysts and data engineers
• Very good analytical skills and knowledge of tableau and excel required
• Fluent in English

Benefits

• Remote first company culture
• Flexible work hours to support a personal work-life balance
• Weekly remote Embodiment@Work breathing and workout exercises
• Working in a multicultural environment with people from over 20 different countries
• Flat hierarchies with open door policy