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Head of Product Marketing

Twitch
San Francisco, CA
3 months ago

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About Twitch

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Linkedin , Twitter and on our Blog .

About the Position

At Twitch, our growing Product Marketing team is responsible for launching and driving awareness, adoption, and deep engagement for our products and features in a way that delights and resonates with our vibrant community of creators, viewers, publishers, and advertisers. Twitch is looking for a senior leader to manage the Product Marketing team, strategy, process, roadmap, and execution. This position will report directly to our VP of Marketing.

The goal of the Head of Product Marketing is to grow the team into a learning, data-driven, experimenting group that builds the tools and processes necessary to drive product/business goals with marketing activities.

The Head of Product Marketing is a highly visible role that interfaces with a wide set of the company including senior executive leadership, product managers, engineers, and a growing team of creative marketing professionals. You are responsible for defining the product and feature positioning, messaging, go-to-market plan, and success metrics.

You are a calm, seasoned professional with a deep understanding of Twitch products and roadmaps, who acts as a liaison between the Marketing team and our Product and Engineering teams. This role is an agile, expert communicator who has launched major Consumer and B2B products and services for social, video, and/or entertainment platform companies.

The Head of Product Marketing is adept at both Marketing Communications, as well as Performance Marketing, and has the ability to drive Product Marketing goals from both a qualitative and quantitative perspective. This role is also responsible for internal and external product education.

Responsibilities

Requirements

Bonus Points

Perks

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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