Head of Media Activation

Electronic Arts
New York United States
16 days ago
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ENTERTAINING IS OUR PASSION:

We’re Electronic Arts - the world’s best video game publisher. You’re probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Apex, Battlefield and Star Wars, to name but a few. We are a community of artists, storytellers, technologists, and innovators working in one of the most dynamic industries today. We’re building a company that thinks about the player experience at every step. We are transforming for a digital future and work as one team. We take risks and we dream big. And together, we are inspiring the way millions play every day. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those leading their fields and ignite your path in any direction you choose.

OVERVIEW:

EA’s global media team crafts attention-grabbing experiences and opportunities that take our stories into the lives of all players globally. We balance the art of broad media with the science of performance-based media to deliver against short- and long-term objectives informed by data and shaped by creativity.

The Head of Media Activation is responsible for driving and delivering the vision and execution for biddable media channels across the HD Portfolio encompassing paid social, programmatic and search, ensuring a focus on key priorities and driving excellence in media execution through the funnel. This position will report into the Director of Media Planning and Activation as a part of a Global Planning team structured by region.

In this role you will lead a team made up of media analysts, media technology and partnerships leads and will manage and lead with central agency teams to deliver effective and efficient campaigns today and into the future. This role will work collaboratively with many internal and external partners and stakeholders in a dynamic environment to keep EA at the forefront of paid media using the best of first party data and evolving ad-tech stack to deliver growth using many approaches and platforms through the funnel.

RESPONSIBILITIES:

SKILLS AND EXPERIENCE:

WHO YOU ARE:

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