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Head of Marketing - Thunderful Publishing

As our operations are constantly expanding, we are looking to fill the newly established position of Head of Marketing for Thunderful's Publishing division!

As Head of Marketing, you will support our teams to develop marketing strategies for all our titles, consolidate the individual plans into holistic campaign plans and review the results. You will be accountable for guiding the teams consisting of Product-, Marketing & PR-, Social Media-, Event- and Community Managers to develop marketing strategies for our portfolio of games in close collaboration with our internal studios and external development partners.

You will get the opportunity to work with beloved IPs like SteamWorld, exciting new titles like Planet of Lana, and many more equally exciting projects and titles. Last year we hosted our first digital showcase, Thunderful World. Our goal is to continue making content like this and our Head of Marketing will support these efforts.

This position is a permanent full-time position. As our publishing team of roughly 30 people is spread over Germany, Sweden, and the UK the position is available in any of those countries. You will be reporting directly to the VP of Publishing, Dieter Schoeller, and you will have around 10 people reporting directly to you.

Responsibilities include:

• Identify blind spots and additional opportunities for our campaigns
• Creating strategic blueprints, managing and monitoring campaigns with our teams
• Capable of devising cutting-edge Go To Market (GTM) strategies backed by insightful market and player analysis
• Determining marketing opportunities, defining relevant, new & existing marketing channels, and identifying touchpoints
• Researching market potential, defining market-optimized target groups, identifying core messaging approaches
• Planning and controlling product-specific marketing budgets
• Managing and coordinating external and internal agencies and service providers
• Tracking KPIs across multiple markets and projects, understanding how to interpret information, and devising a solid set of appropriate actions
• Building and maintaining relationships with key external stakeholders and industry partners
• Support the publishing teams with local insights optimizing every project or campaign for engagement and reach

Who are you?:

To succeed in this role you need to be an experienced marketeer that can support, enhance and bring the vision of multiple projects and franchises to life. You need to understand all areas of marketing and consumer communication as it relates to delivering high-quality campaigns for triple-I and A/AA titles on Current and Next Generation platforms.

We believe in servant leadership and we hope you do too. We want our Head of Marketing to act as a sparring partner for our Marketing-, PR-, Social Media-, Event- and Community Managers and help them evolve and grow through fostering an atmosphere of empathy, modesty, and knowledge sharing.

You have excellent communication skills and proactively approach colleagues and partners. Ideally, you have already worked in an international cross-functional set-up and know how to use Asana, Teams, and Sharepoint. In Addition, you have a passion for gaming and strong knowledge of the current gaming industry.

Requirements:

• Preferably located in Sweden, Germany, or the United Kingdom (or willing to relocate)
• 7+ years of indie / A game marketing experience
• Possess a deep understanding of current premium game metrics, ecosystems and storefronts, industry trends, and players
• Good influential communication skills, coupled with the ability to develop deep, trust-based relationships
• Passion for figuring out how game economies work and change
• You are a gamer who can demonstrate passion and commitment for the game and its players
• You have excellent verbal and written English skills and are comfortable speaking in public

About the company:

Thunderful Group is a group of companies active in the development and publishing of video games as well as the distribution of Nintendo products, games, game accessories, toys, and other products. Thunderful Group, in its current form, was founded in 2019 after a restructuring of the company groups Bergsala and Thunderful to create a strong industry player in an inclusive and diverse world of quality gaming entertainment.