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Head of Marketing, Defence
2 years ago
The Head of Marketing role is central to our success within Defence. Defining and communicating our offering to an audience who are mainly non-technical is no easy task. Supporting our market making activities by delivering a clear value proposition and building a strong feedback loop with our sales, partner, product and engineering teams is critical.
Your role is to ensure that our customer and partner teams have the materials they need to be successful. Starting with sales enablement materials you’ll be ensuring that we have the right messaging, in the right format, ready to go. You’ll be responsible for ensuring the marketing plan is clear and measurable, and you’ll be the driving force to ensure it’s delivered, working with different stakeholders as needed.
Marketing plan execution: Acting as co-ordinator between DU and Central Marketing. Works with the commercial team to identify marketing priorities, establish them as OKR’s and defined channel priorities (press, content, digital, events). Briefs in priorities to Central Marketing to ensure clear expectations, priorities, resource & timelines are in place. Maintain marketing tools such as calendars and briefs to ensure seamless communication efforts across all teams. Develops and implements measurement methodology to assess impact of marketing efforts: track, evaluate, measure, and report on effectiveness of, and ROI from, sales enablement programmes
Commercial alignment: Responsible for sales enablement programs and priorities - partnering with Product Marketing to ensuring marketing efforts support our Commercial teams [Customers & Partners] to articulate and sell our value proposition. Work closely with Commercial teams to identify opportunities for marketing to service the growth objectives of the teams, such as customer events programme, targeted partner messaging.
Cross functional coordination: Builds and maintains cross-functional process and relationships between Product, Marketing and Commercial functions works with central marketing & partner agencies to tailor collateral for specific regional audiences [UK, US, Global].
Product marketing: Consolidates and synthesizes customer feedback through the sales channel for input to product marketing processes. Works with Senior Product Marketing Manager to ensure up to date & clearly documented value propositions are readily available for Commercial team. Establishes a programme internally to drive alignment on value propositions amongst our team.
Areas of Impact
- Own the curation and articulation of Improbable Defence’s brand story and messaging
- Own the definition, understanding and context for our target brand audiences
- Own editorial calendars to deliver our intended brand messages/experiences to our target audiences
- Design and build the mechanisms through which the messaging and story can be delivered and utilised across the global organisation
We'd like to hear from you if you identify with the following:
- Experience defining and driving brand marketing for a global company and its products
- Demonstrated understanding and experience with the defence industry, its motivations, decision making and communications patterns
- Demonstrated capability to lead strategic marketing planning, stakeholder alignment and internal communications/reporting
Founded in 2012 and headquartered in London, Improbable employs more than 900 staff across Europe, Asia and North America.
Improbable’s defence business develops and provides a software platform that enables the creation of these single synthetic environments, with the aim of providing truly full spectrum synthetic training and planning platforms. This will ultimately make defence users more effective when deployed on modern, multi-domain operations and plummet the cost of military preparedness.
Equal Opportunity
The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Improbable are made up of an incredible range of talented people. Improbable is proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.
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