This job might no longer be available.
Head of Marketing Creative
1 year ago
Who we are
At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and background impact the games we make.
We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we’ll be making as well as the overall direction of the company. If you’re passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.
What you’ll achieve (Outcomes vs what people will do)
- Fully own the creative production process and work on improving the overall marketing funnel to stay ahead of the competition
- Research competitors' creative strategies, understand the creative trends, and take the learnings while continuously improving Fortis' overall strategies on marketing creatives
- Test many "outside of the box" ideas fast and always try hard to be the trendsetter, not a follower
- Stay on top of all conversions related projects across teams and make sure we optimize the process for optimal results
- Find ways to continuously improve results while keeping the costs down; maximum efficiency is the key
- Understand what moves the needle and diagnose what we need to push to improve performance
- Gather external data including competitors across different channels and report on the trends vs. how competitive we are
- Continuously evaluate testing processes and come up with the most optimal and effective ways to test creatives
- Always involved in conversations with other companies to figure out how others do creative testing so that we can learn from others
- Work directly with Apple and Google along with subject experts to figure out best ASO strategies for Fortis
- Understand the value of good ASO strategies and how they can improve conversions and organic lift
What you’ll need to be successful (competencies)
- 10+ years of experience in creative advertising for performance marketing
- Strong project management skills and ability to improve the efficiency of creative testing processes
- Experience in scaling and sustaining top 100 grossing mobile games for 3+ years in US
- Exceptional analytical skills and ability to solve problems with metrics-driven approach
- Capable of managing multiple projects simultaneously and meet deadlines
- We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
- Culture of diversity and inclusion and support to all team members
- Work with some of the industry's coolest people who have designed and launched the best games in the world
Why join us
There are many reasons to join us, but here are a few:
- We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
- We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
- Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming
Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
Create Your Profile — Game companies can contact you with their relevant job openings.