Head of Growth
11 days ago
Skillz is the leading mobile games platform dedicated to bringing out the best in everyone through competition. As the first publicly traded (NYSE: SKLZ) mobile esports platform, Skillz has pioneered the future of the gaming industry by accelerating the convergence of sports, video games, and media for an exploding mobile-first audience worldwide. The Skillz platform empowers developers to create multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide to build the home of competition for all.
Skillz has earned recognition as one of Fast Company’s Best Workplaces for Innovators, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, Fast Company’s Most Innovative Companies, and the number-one fastest-growing company in America on the Inc. 5000. www.skillz.com
About the Team and Role
The Head of Growth at Skillz plays a pivotal role in shaping the company's expansion and success in the fast-paced world of mobile esports and gaming. This position involves developing and executing comprehensive growth strategies to acquire and retain users, ultimately driving revenue growth. The Head of Growth leverages data analytics and user insights to identify opportunities for user acquisition, engagement, and monetization. They collaborate closely with cross-functional teams, including marketing, product, and data science, to optimize user experiences and maximize user value. This role involves staying on top of industry trends and emerging technologies to ensure that Skillz remains at the forefront of innovation in the gaming ecosystem. Overall, the Head of Growth at Skillz is instrumental in propelling the company's growth trajectory and maintaining its position as a leader in the competitive gaming market.
What you'll do:
The Head of Growth at a company like Skillz would typically have a multifaceted role with several key responsibilities, including:
Strategy Development: The Head of Growth is responsible for crafting a comprehensive growth strategy that aligns with the company's overall business objectives. This includes setting clear goals and KPIs for user acquisition, engagement, and revenue generation.
User Acquisition: They lead efforts to acquire new users through various channels, such as paid advertising, partnerships, social media, and organic growth tactics. They analyze the effectiveness of different acquisition strategies and allocate resources accordingly.
Retention and Engagement: Retaining existing users ensures they remain engaged with the platform. The Head of Growth works on strategies to improve user retention, reduce churn, and enhance the overall user experience.
Data Analysis: Data is at the core of growth efforts. They use data analytics and user insights to identify trends, opportunities, and areas for improvement. A/B testing and experimentation are often used to optimize user funnels and conversion rates.
Monetization: Maximizing revenue is a vital part of the role. The Head of Growth works on strategies to increase user monetization, such as upselling premium features, optimizing pricing models, and exploring new revenue streams.
Product Development: Collaborating with the product team ensures product enhancements align with growth goals. They may prioritize features and improvements that enhance user acquisition and retention.
Team Leadership: Managing a team of growth marketers, data analysts, and product managers is often part of the role. They provide guidance, set targets, and foster a culture of innovation and data-driven decision-making. As the leader, you will have the opportunity to design your org and structure.
Partnerships and Alliances: Building strategic partnerships with other companies in the gaming and tech industry can be a significant growth driver. The Head of Growth explores partnership opportunities to expand the user base or enhance the product offering.
Market Research: Staying informed about industry trends, competitive landscape, and emerging technologies is crucial. Ensure that Skillz remains at the forefront of mobile gaming and esports innovation.
Reporting and Communication: Regularly reporting on growth metrics and progress to the executive team and stakeholders is essential for transparency and accountability.
What we’re looking for:
- A bachelor's degree in a relevant field such as marketing, business, economics, or a related discipline is typically required. MBA preferred
- 7-10+ years of experience in marketing, product management, or business development roles, with a track record of successfully growing user bases and revenue.
- 5+ years of experience in mobile gaming or igaming.
- Proficiency in data analysis and analytic tools to drive decisions, like Snowflake, Tableau, Excel, etc.
- 6+ years of experience in leading cross-functional teams, including Product, Marketing, Analytics, Finance, and Engineering.
- 4+ years of experience with digital marketing channels such as SEM, SEO, social media advertising, email marketing, and affiliate marketing.
- 5+ years of experience managing budgets and allocating resources effectively to achieve growth goals.
- Proven experience in developing and executing growth strategies that align with the company's long-term objectives.
- Experience communicating and presenting progress to the executive team, presenting growth strategies, and collaborating with cross-functional teams and external partners.
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Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance .