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Head of Growth
1 year ago
Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe.
We have a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, and we’ve recently acquired our first external studio, TicTales which is based in France. We have a truly global team making games for a global audience. And it’s paying off: Kwalee has been recognised with the Best Large Studio and Best Leadership awards from TIGA (The Independent Game Developers’ Association) and our games have been downloaded in every country on earth!
Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?
What’s the job?
As Head of Growth you are responsible for overseeing UA and growth strategy across our entire mobile portfolio, including both Casual and Hyper-Casual titles. You follow data and use contacts to learn and improve the methods by which we gain our users.
What you tell your friends you do
“I handle millions of dollars of advertising spend and revenue; using the latest digital marketing methods and channels to ensure we have the biggest user base possible! ”
What you will really be doing
- Devising overarching UA and growth strategies, executing them and reporting results to the Head of Digital Marketing and other team members.
- Overseeing the launches of our games, working with social and ad network partners to maximise scale and revenue.
- Directing the existing Growth teams across hyper-casual, casual, ad ops and influencer content. Directly managing senior team members, extracting their maximum capability and forwarding their own leadership skills.
- Stayinging abreast of the latest industry trends and developments to ensure the team is at the cutting edge of Growth techniques
How you will be doing this
- You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.
- You'll think creatively and be motivated by challenges and constantly striving for the best.
- You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you will get it. We even have a robot!
Team
Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.
Skills and Requirement
- Over 2 years of experience leading a team of data-minded specialists within the mobile industry
- 5+ years of experience within a growth role for mobile games/apps
- Expert knowledge of mobile user acquisition, with a keen interest in data-based analysis techniques
- Familiarity with the hyper-casual and casual gaming verticals and the quirks that make them unique
- In-depth knowledge of both social and SDK mobile ad networks including Facebook, Google, TikTok, AppLovin, Ironsource, Mintegral etc.
- Motivating personality with a passion for strategic thinking and high-stakes campaign activity
We offer
Our philosophy
We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.
Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.
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