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Head of Growth

About Skillz:

Skillz is the largest mobile platform that matches players around the world in fair competition for real prizes. The company helps developers build multi-million dollar game franchises by turning content into competitive social gaming properties.

Hundreds of millions of people play and compete with others in mobile games, but the majority of game developers struggle to achieve break-through success due to rising customer acquisition costs and diluted discovery in the app stores. Skillz is changing the game by giving developers the platform, tools and support services to achieve higher player engagement, retention and revenue. Skillz works with 20,000+ game developers, leveraging its patented technology to host over 2 billion tournaments for 30 million mobile players worldwide.

Skillz is backed by leading venture capitalists, media companies, and professional sports luminaries, ranging from Liberty Global, Accomplice, Wildcat Capital, Telstra Ventures, and a founder of Great Hill Partners to the owners of the New England Patriots, Milwaukee Bucks, New York Mets, and Sacramento Kings, as well as the National Football League’s investment arm, 32 Equity . The company has earned recognition as one of Fast Company’s Most Innovative Companies , CNBC’s Disruptor 50 , Forbes’ Next Billion-Dollar Startups , Entrepreneur Magazine’s 100 Brilliant Companies , and the #1 fastest-growing company in America on the Inc. 5000.

Who we’re looking for:

As Head of Growth, you will be in charge of acquiring new users, which means you will have a large direct impact on overall Skillz growth. You will be part of the core management team in San Francisco, reporting to the Chief Revenue Officer, and responsible for deploying a $100M+ / year annual marketing budget. We’ve scaled our business, your key challenge will be expanding our world-class team and bridging the gap between Performance Marketing and Brand Marketing. You’ll grow our team of media buyers and creatives along with expanding our performance management tactics to maintain and improve on a highly performant team. You are entrepreneurial, operationally minded, and can weave process and creativity together to deploy and scale performance across a team of individual contributors and managers.

Responsibilities:

• Recruit, manage, and retain a high performing Performance Marketing, Brand Marketing, and Creative team
• Deploy $100M+ annual marketing budget within LTV/CAC targets
• Develop Skillz into a reputable household name and brand
• Set and meet Key Performance Indicators and Objectives and Key Results with the Skillz executive team
• Develop and maintain cross-functional relationships and best practices to ensure full-funnel optimality
• Negotiate critical contract terms and act as an escalation point to partners
• Identify, evaluate and select appropriate tools and software to enhance and automate marketing processes

Requirements:

• 10+ years of direct-to-consumer digital advertising experience
• 4+ years of out-of-home advertising directly to consumers
• 2+ years of total professional experience in mobile advertising
• Experience building out Creative and Brand teams of 20+ individual contributors and managers
• Experience bridging the gap between performance marketing and brand marketing
• BA or Advanced degree from leading institution preferred
• Track record of meeting and exceeding individual and team goals
• Excellent quantitative, analytical, and communication skills
• Highly proficient in Tableau, Powerpoint, Excel, and Mobile Tracking

Personal Attributes and Values

• Self-confident, self-motivated, self-driven leader who will speak up and does not succumb to groupthink. Comfortable weighing in or articulating a contrarian point of view in a collaborative setting. Embraces healthy conflict based on a foundation of trust in order to reach the best possible outcomes. Capable of handling difficult conversations, does not defer them unduly, and can teach others how to do the same.
• Strong value-based approach to marketing investment and departmental planning.
• Pragmatic visionary who not only dreams but executes on transformational ideas.
• World-class communicator who leads by example and inspires teams at all levels of the organization.