Head of Developer Marketing
16 days ago
Every day, tens of millions of people from around the world come to Roblox to play, learn, work, and socialize in immersive digital experiences created by the community. Our vision is to build a platform that enables shared experiences among billions of users. This is what’s known as the metaverse: a persistent space where anyone can do just about anything they can imagine, from anywhere in the world and on any device. Join us and you’ll usher in a new category of human interaction while solving exceptional challenges that you won’t find anywhere else.
We are looking for a marketing leader to build and lead Developer Marketing for Roblox. You will be responsible for the strategy, development, and execution of content that helps our global developer community thrive on Roblox. You will lead marketing for critical Developer Relations initiatives including Game Fund, Talent Hub, Developer Town Halls. The Developer Marketing function will drive key initiatives including the Roblox Developer Conference (RDC), as well as scaled guidance to help developers thrive on our platform.
This role is highly cross-functional with close relationships across Developer Relations, Product, Communications, and Marketing teams. You will have exceptional marketing strategy and execution skills to orchestrate planning and executing of large scale events, marketing programs, integrated marketing campaigns, and more. You are also very effective in scrappy environments, with confidence driving influence with stakeholders at all levels of the organization.
This role is full-time and located at our headquarters in San Mateo, California.
- Build out content strategy for developers. Understand their journey, assess existing gaps in education and content, build out a plan, and execute on scaled content (ex.. case studies, developer values, etc.).
- Create and distribute scaled guidance that helps developers understand the unparalleled opportunity on Roblox. Help them leverage the tools and technology that the platform provides.
- Oversee and lead Roblox’s largest presence, Roblox Developer Conference (RDC) with the support of a nimble team. Provide marketing guidance and support for key developer programs (such as Game Fund and Developer Town Halls).
- Drive marketing for strategic developer resources including Game Fund and Talent Hub.
- Seek out and distill insights to deeply understand the Roblox developer ecosystem - especially as we scale internationally. Leverage insights to create scaled content and innovative programs to help developers thrive on Roblox.
- 7+ years developer marketing experience with a leading technology platform.
- Demonstrated success creating impactful scaled guidance programs that inspire developers and equip them to succeed.
- Track record in driving impact building out scaled content strategy for developers across multiple channels.
- Track record or partnering closely with developer relations or developer advocacy teams to create innovative developer marketing programs for the developer community.
- Experience with leading content and marketing for developer events, from large-scale flagship activations to smaller developer gatherings.
- Experience driving cross-functional alignment and driving impact with stakeholders at all levels.
- Highly proficient with messaging, positioning and marketing/content strategy.
- Ability to drive results from strategy to hands-on execution.
- Experience building a nimble team of developer marketing experts.
- Experience delivering results in a fast-paced and dynamic business environment.
- High attention to detail including precise and effective communications.
- Proven ability to manage multiple, competing priorities simultaneously.
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- Industry-leading compensation package
- Excellent medical, dental, and vision coverage
- A rewarding 401k program
- Flexible vacation policy
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- At Roblox HQ:
- Free catered lunches
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass