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Head of Brand Marketing
12 months ago
It’s an exciting time to join Tactile. We're storytellers, puzzlers and casual mobile game makers, based in the heart of Copenhagen. Our story began back in 2008, and since then we have grown to become one of the largest Danish gaming companies and we have been scaling fast in the last few years (thanks to a little game called
Lily’s Garden). Now we’re on a mission to be recognized as one of the leading creators of exceptional casual puzzle games 🚀
We’re excited about the path ahead, and as our brand continues to grow, we’re looking for someone who will drive and innovate our brand marketing strategy. As our new Head of Brand Marketing you will be taking the charge of producing live-action ads, video and film content to promote our mobile games, which will in turn drive player acquisition, engagement, and increase the awareness of the Tactile brand.
Okay, let's get a little bit more specific.
User Acquisition plays a crucial role in our game development puzzle. And if you’re our missing piece, you have a strong background in brand marketing, working on larger-scale video or film productions, and most of all, developing a brand strategy that aligns with the company’s overall vision and goals. If you have experience with creating, planning and executing podcast and influencer campaigns, that’s a huge plus!
In this role, you will be collaborating closely with our CEO,
Asbjoern, and with our internal marketing teams, including User Acquisition managers and Creative Marketeers. You will also play a key role in managing collaborations with external agency partners, to help us fulfil our brand ambition.
This role is based out of Tactile’s Copenhagen office, where you’ll be joining our 200 people strong creative and diverse team (from over 45 different nationalities and 42% women) 💜
To recap, here's what you'll be doing on the day-to-day as the Head of Brand Marketing:
- Developing and executing brand marketing campaigns to promote the company's mobile games and increase brand awareness
- Collaborating with our Creative Team to develop brand videos
- Managing brand marketing budgets and ensuring that all campaigns are cost-effective and deliver a positive return on investment
- Managing relationships with a variety of partners including creative agencies and media agencies
- Collaborating with the internal teams at Tactile to ensure a cohesive and integrated brand marketing approach
What we're looking for:
- Previous experience managing video and film productions
- Experience building brand strategy
- Prior experience in leading external partnerships with agencies and vendors
You'll make us extra excited if you also have:
- Experience or an interest in the mobile games industry
What's in it for you?
🌆 Beautiful office space with probably the best view in Copenhagen
🩺 Pension and private health insurance
💻 A chance to work with the latest tools and technology
📚 Opportunities for individual growth with development talks as well as workshops, books and courses
🌮 Daily, healthy organic breakfast and lunch prepared by our professional chefs in-house
🥳 Social activities, including game nights, book club, Friday bar and more
✈️ Relocation package if you are coming from outside of Denmark
🔍 Free Danish lessons with our in-house Danish teachers Anja and Andreas
What can you expect from our recruitment process?
Submit your application via the fill-in form at the top of this page. This is the easiest and fastest way to get in touch with our recruiters. We are not interested in your age, gender and nationality, nor do we need a picture of you. We review applications based on competencies and experience,so please do show off your work portfolio!
After we review your application, you can expect to go through the following conversations:
👋 Introductory call with one of our recruiters, which primarily aims to ensure that there is good chemistry between us and that all of your questions are answered.
☕ Introductory coffee chat with our CEO, Asbjoern, to align on the scope of the role.
🎤 Interviews with the members of our leadership team and extended leadership team who have a focus on Marketing, to get more familiar with our brand, our products and how we run our marketing campaigns.
We are pretty thorough with our hiring process. It is important to us that we choose new Tactilers carefully - just as it is vital to ensure that we are the right place for you.
We look forward to receiving your application! 👋
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