Head of Brand Marketing

Behaviour Interactive
Montreal QC ca
13 days ago

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Job Description

Qualifications

Personal Attributes and Values

Additional Information

All your information will be kept confidential according to EEO guideline.

We are an equal-opportunity employer and we are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives and background will lead to a better environment for our employees and to better games for our users.

Company Description

Founded in 1992, Montreal-based Behaviour Interactive is one of North America’s largest independent game developers with close to 600 employees and over 70 million games sold on every platform. To date, the company’s games have reached more than 200 million players worldwide. In 2019, its most successful IP, the award-winning Dead by DaylightTM, celebrated 12 million players. Behaviour counts amongst its partners some of the world’s most recognized brands such as Sony, Disney, Netflix, Activision, Warner Bros, Ubisoft, Xbox Game Studios, Google, Bombardier, Wargaming, HBO, NetEase, Gaea, La Capitale, and many more. For more information: bhvr.com.

We are looking for an innovative, results-driven Head of Brand Marketing to lead our brand teams dedicated to the company’s self-published titles, including our flagship intellectual property Dead by Daylight and Dead by Daylight Mobile, licensed properties such including Game of Thrones Beyond the Wall, and multiple unannounced games.

Reporting to the Chief Marketing Officer, the Head of Brand Marketing will be responsible for leading a team of 10+ brand marketers and managing a portfolio of games across multiple platforms (PC, console and mobile) and regions throughout their phases of development, from concept stage through launch and live operations.

You and your team will be responsible for developing the core of the marketing strategy for each product: defining the target customer and positioning frameworks, driving consumer insights and competitive intelligence into the product development process, and orchestrating the marketing effort across all disciplines including user acquisition, CRM, PR and events, creative services, partnerships and more.

In partnership with each game’s development team, you and your team are also responsible for achieving the financial targets for the game. On this front, your particular focus will be to deploy marketing resources for maximum financial impact while maintaining the highest level of brand integrity.

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