Head of Brand Marketing

Aristocrat
London NW1 2FD United Kingdom
19 days ago
Apply

Company Summary

Product Madness is one of the world's largest mobile game studios, with a global presence. Founded in 2007, we’re today a top-grossing leader in social casino mobile games that are crafted with passion and commitment. Our ambition is to entertain millions of players around the world with our remarkable titles that include Heart of Vegas, Cashman Casino, Lighting Link and FaFaFa™ Gold.

We are Mad about games and the way they bring people together, and that passion and culture is what holds us together as a studio, connects us with the partners we collaborate with, and is what links us to our sister studios across the world.

Job Posting Title

Head of Brand Marketing

Summary

The Head of Brand Marketing at Product Madness will be responsible for the creative direction, audience segmentation and brand planning of our various apps’ out of app marketing activities.
The person in this role will play a critical part in helping us differentiate the various social casino apps that we have in this space and ensuring that each one of them has a unique look and feel in its marketing assets as well as the marketing segmentation and targeting.

What You'll Do

Key Responsibilities:

What We're Looking For

As a leader of the brand marketing team, it will require the person in this role to coordinate the work of the Brand Managers in working closely with the Player Insights team to identify new opportunities to speak with our audiences as well as identify audiences that the product can appeal to.
This role will also be a crucial role in our New Games pipeline by helping the games’ teams in their ideation process and work as the conduit between these teams and the external market factors to ensure we find the right product-market fit.

Why Product Madness ?

Product Madness is so much more than just a Pool table and a foosball game.

We believe in an honest and transparent approach with our teammates. Company wide weekly Town Halls, All Hands and strategy meetings are just a few ways in which we encourage an open and honest path to achieving complete transparency.

Despite a pandemic, there isn’t a day where we don’t feel connected to one another.

With frequent events, workshops, giveaways, slack coffee and donut sessions we have definitely brought on our office culture to this new virtual world of zoom calls.

We also try to cater for all our staff’s needs – be that a freshly brewed cappuccino made by our professional barista in our free coffee shop or by providing a bountiful supply of tasty snacks to keep us refueled and buzzing.

We love to organise plenty of social get-togethers and action-packed activity days, be it slipping inside an inflatable bumper ball for a mad session of football zorbing or throwing caution to the wind and traversing giddy treetop rope courses at Go Ape. On top of these team-building activities, our lunch and learn workshops, not to mention the lavish Christmas and summer parties, foster that ‘work hard, play hard’ mantra. Our offices are based in the heart of the metropolises of London and Lviv, surrounded by an abundance of diversity and inspiration to keep those ideas flowing.

Our Values

Create Your Profile — Game companies can contact you with their relevant job openings.
Apply

Related Jobs

Head of Brand Marketing
Frontier · Cambridge, United Kingdom · 7 months ago
Head of Global Brand Management (UK)
Splash Damage · London, United Kingdom · 1 month ago
Head of Global Brand Management (US)
Splash Damage · Los Angeles, CA · 1 month ago
Director of Brand Marketing, Global Entertainment
Riot Games · Los Angeles, CA · 2 months ago
Head of Trade Marketing & Industry Partnerships
Activision · New York City, NY · 5 months ago
Director, Head of Developer Marketing
Roblox · San Mateo, CA · 21 days ago
Head of Marketing
Genies · Los Angeles, CA · 1 month ago
Head of Marketing
Carry1st · Lagos, Nigeria · 11 days ago
Brand Manager, Call of Duty Mobile & Warzone Mobile
Activision · Tokyo, Japan · 7 days ago
Brand Manager, Call of Duty
Activision · Tokyo, Japan · 2 months ago
Brand Manager, Call of Duty
Blizzard Entertainment · Tokyo, Japan · 2 months ago
Director - Brand Marketing, EA Sports American Football
Electronic Arts · Orlando, FL · 1 month ago

Jobs at Aristocrat

Marketing jobs