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Growth Marketing Manager

You are a passionate and creative individual who likes working with people, data and technology, with a meticulous approach for solving issues within a fast-paced environment. You are a team player and a solid contributor who is excited about bringing games to millions of players around the world.

In this role, you will contribute by:

• Strategize and execute across all user acquisition channels and diversify the buying mix through different channels.
• Setting strategy for new user acquisition and re-engagement/retargeting
• Setting local market strategy and tactics for major geos and regions
• Create long- and short-term projections and clearly articulate to key stakeholders across the company
• Set and execute on ad monetization strategy with detailed competitor analysis, set expectations by geo and title, and establish relationships with the main network and negotiate deals
• Perform marketplace SWOT and competitor analysis on a portfolio of titles
• Exercise best judgement on allocating and moving investments and resources across a portfolio of titles, and mentor the team through the process
• Understand the impact of App Store Optimization (ASO) on ranking and conversion metrics of the title and set a strategy to drive results
• Build Growth Marketing Automation function to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace

Cultivate cross functional internal partnerships to better collaborate and strive toward achieving the same goals, including:

• Partnership with the game teams to understand the product roadmap, features, design and economy, and how they translate into revenue
• Work with the Marketing team to understand the impact of product marketing, branding and consumer insights has on ROI and growth marketing
• Collaborate with Marketing Creatives team to set creative strategy together and unlock growth for each title and marketplace
• Work with the Data team to build reporting tools for the Growth Marketing team, automate growth marketing operational processes, and estimate projections and LTVs
• Leverage the expertise from the Business Development team to gain insights on platform partnership, IP partnership, and regional expertise
• Collaborate with FP&A team to reshape the strategy and expectations of growth marketing through the provided game metrics
• Set the vision for the Growth Marketing team and work with each individual to co-create a professional development path for their growth

Your background includes:

• 3+ years of experience, mobile/ad experience (apps, media buying, ad network, attribution, analytics
• Proficient with attribution technology fundamentals and best practices
• Solid understanding of App Store Optimization (ASO) conversion optimization
• Must have extensive campaign management knowledge on Facebook Ads Manager and/or Google Ads
• Good understanding of building successful campaigns, 3rd-party mobile attribution tracking, and campaign optimization
• Strong analytical abilities & interest in mobile marketing and an understanding of the mobile gaming industry
• Excellent communication and writing skills
• An understanding of advanced data analysis, SQL, Tableau, and the mobile gaming space is a definite plus
• Passion for mobile games is a big plus!

At Kabam, we’re constantly raising the bar of excellence in free-to-play mobile gaming. We hire for passion and diversity so that together as a team we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture and drive to do what it takes to make great games. And this is where you come in…

Excited by this opportunity? We invite you to apply and start the conversation with us.

Together, we can create and support some of the best games ever made.

Kabam is a world leader of developing entertaining, immersive, and highly social multiplayer games for mobile devices. They merge consumer behaviour with the art of game design to create experiences that are enjoyed by millions of players across the globe. Each game has raised the benchmark in mobile gaming, bringing high-quality graphics, next-generation technology and revolutionary gameplay to the console in every player’s pocket.

Kabam has partnered with leading entertainment brands like Disney, Hasbro and Universal to create mobile games based on some of the world’s most iconic franchises.

Founded in 2006, Kabam has studios and offices in Vancouver, Montreal, Charlottetown, San Francisco and Austin. Kabam is a wholly-owned subsidiary of Netmarble Games.

Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.