Growth Marketing Manager

The Growth Marketing Team is responsible for identifying and converting new subscribers for Age of Learning’s various award-winning products.

We are looking for an experienced and talented Growth Marketing Manager. This role will require the right candidate to manage campaigns across several channels, including, but not limited to, Meta, Google and Bing Search and Apple Search Ads. Additionally, the right candidate will have experience in launching and scaling campaigns on mobile and web performance ad networks

An ideal candidate will be able to leverage their prior experience in order to promote Age of Learning’s products while also maintaining a healthy curiosity to learn more. Working well with the other members of the Growth team is a must.

Responsibilities:

• Manage and develop mid-to-long-term paid ad product marketing strategies focusing on untapped and emerging markets.
• Create plans to solidify and scale mobile acquisition and paid search efforts for existing products while adhering to strict performance goals.
• Design processes for launching new products in the mobile app space.
• Evaluate existing performance on multiple advertising channels and implement optimizations. This entails familiarity with large data sets of performance marketing KPIs.
• Research industry trends and follow educational news.
• Conduct frequent competitor analysis to make strategic recommendations for the marketing team.
• Troubleshoot complex technical and software issues as quickly and effectively as possible.
• Provide market research and insights on the target consumers and their behavior.
• Manage creative workflow and pipeline for managed channels along with the ability to discern creative performance and convey findings, results, and best practices to creative teams.

Required Qualifications:

• 2+ years of experience in a Growth Marketing and/or User Acquisition role
• Knowledge of the UA landscape and industry with a specific focus on performance campaigns
• Understanding of marketing analytics and KPI triggers to manage and scale campaigns
• Team player who asks questions and understands how each role is connected to the larger system. Ability to work well within the team and across departments
• Comfortable in managing campaigns with large budgets
• Experience in managing campaigns on: Meta, Apple Search Ads, Google, and Bing Search, as well as managing Mobile App and Web campaigns.
• Familiarity with acquisition management and optimization tools such as: Adjust, Appsflyer, Sensor Tower, Replai, etc.
• Meticulous and pays close attention to data. Finds anomalies and works to identify issues and solutions.

Preferred Qualifications:

• Experience developing games or working with free-to-play apps and/or subscription models.
• Experience working with data visualization tools and/or SQL.

The estimated salary range for a new hire in this position is $90,000 to $105,000 USD. Salary may vary depending on job-related factors, including knowledge, skills, experience, and location.

• 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums

• A 401(k) program with employer match

• 15 paid vacation days (increases to 20 days on your 3-year anniversary), 12 observed national paid holidays plus 9 sick days

• Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions

At Age of Learning, we prioritize a safe recruitment process. Communication will come solely from official Age of Learning email addresses, @aofl.com, or our verified LinkedIn Recruiter accounts — be cautious of deviations. We will never request sensitive personal information during the early application stages. Interviews are conducted via phone, in person, or Zoom — never through messaging apps. Job offers are communicated verbally and followed by written documentation via Docusign. Any requests for personal information will occur through secure channels only.