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Google Ads/PPC Specialist

PTW
Bengaluru Karnataka India
1 year ago
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Requirements

Manage PPC profiles on Google AdWords, and Yahoo, Bing, Naver, Baidu and other search sites if required.

● Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.

● Manage and retain keyword list updates.

● Creating and managing landing pages and conversion tracking tools such as Google Analytics, Google Tag Manager and Google AdWords to measure campaign effectiveness.

● Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the company’s objectives.

● Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness.

● Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals.

● Monitoring competitor activity in order to identify any new strategies that may affect business goals.

● Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated.

● Creating reports detailing campaign results and making recommendations for future campaigns

● Analyzing customer data to identify potential customers who may be interested in the company’s products or services.

● Collaborating with other team members to develop strategies to improve website traffic and sales.

● Provide ideas for creative copywriting.

● Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.

● Track and compare search results and search success through primary search channels.

● Good Communication and interpersonal skills

Benefits

PTW is a boutique games services company that provides custom solutions worldwide. We believe in accelerating innovation across the globe. We started more than 25 years ago and since then, have grown exponentially year-on-year to who we are today. Our history is in gaming, and we are still gamers at heart. In our time within the games industry, we have worked on over 1,500 titles across all genres and all platforms.

We have grown rapidly over the past few years and now have 16 sites spanning the globe. The PTW umbrella of companies includes SIDE, 1518, OR Esports, and Entalize. SIDE works at the cutting edge of interactive media as a provider of audio services for the global entertainment market. 1518 is know industry wide for world-class art and is also our in-house game and product development studio.

Basically, anywhere in the world, any platform, any genre, we can help come up with a custom solution to make games run better, get to market faster, and enhance the lives of more players.

In summary, we connect and bring fun to the world.

Welcome to PTW, Family of Brands
https://www.ptw.com/
https://sideglobal.com/
https://1518studios.com/

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