This job might no longer be available.

Global Product Marketing Director

Description du poste

As part of the Global Marketing & Monetization Team, working in close collaboration with the Studio Managers, Game Managers and Product Marketing Managers in our studios, as well as an extended network of experts, you will be responsible for the development and directing of the entire Product Marketing organization at Gameloft.

Your role is to synthesize market, consumer, product, and competitive inputs into driving the highest possible downloads and revenue for our games (both live games and new launches).

In order to achieve this, you will manage a team of several Marketing Strategists who will assist the studios to deliver best in class marketing strategies and activations to optimize our games performances.

This role is located in our Paris headquarters but you will also work and coordinate with team members located in various territories worldwide.

Responsibilities

• Set yearly organic KPIs targets for our live games (reach, pageviews, conversion rate and installs) and optimize Product Marketing processes to reach them
• Lead a team of Marketing Strategists in HQ to coordinate marketing efforts across the Product Marketing team
• Manage functionally 8 to 10 Studio Marketing Directors, supporting with recruitment and training of new hires
• Manage and optimize marketing planning and reporting instruments/frameworks for Top Management to streamline launch and yearly marketing plans
• Foster the development of marketing programs focusing on innovative activations, viral content and meaningful partnerships in our games, and orchestrate their implementation with your team
• Collaborate with other experts team (UA, Influence, Social, PR, Product, Monetization, Game & Studio Managers…) to optimize the synergies between Product Marketing and other departments both at HQ and studio level
• Develop best practice sharing mechanisms among the Gameloft Product Marketing community

Qualifications

• 7+ years in Product Marketing, ideally in gaming (online entertainment or social products is fine too)
• 3+ years in management, experience leading/building a Product Marketing team is a strong plus
• Experience in managing new game launches on mobile and/or PC/Console
• Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole;
• Strong analytical skills with a meticulous mind;
• Creative spirit capable of creating innovative marketing programs that are result oriented;
• Strong leadership skills;
• Advanced English level is a must.

Informations supplémentaires

Work at Gameloft

• Gameloft is part of a large media group: Vivendi
• Permanent contract, full-time position
• We offer relocation support from abroad
• An exceptional working environment right in the heart of Paris, halfway between Saint-Lazare Station and the Palais Opera Garnier.
• Other benefits at Gameloft HQ:
  • Various fresh fruits at your disposal in the cafeteria will make you go bananas!
  • Unlimited hot beverages whether you like tea or coffee, and if you if you like coffee you'll love our Nespresso machine with coffee from all over the world.
  • Sports: Ping-Pong, football table, virtual football, real football, and many more sports through Gymlib at special pricing!
• Lunch vouchers, competitive mutual insurance and prudential funds.
• Note for non-French citizens: In France, salaried employees receive health insurance, unemployment insurance, etc. We will explain the details if you need to relocate.

Description de l'entreprise

Leader in the development and publishing of games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 iOS Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including Disney®, LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 70 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.