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Global Marketing Manager (UK)

ABOUT SPLASH DAMAGE

We believe that games play better with friends. For more than 20 years, we’ve been creating team-based multiplayer experiences that have entertained tens of millions of players all over the world and forged countless new friendships along the way.

Our studio culture is rooted in our open, friendly, and collaborative environment. Our games are made by people from all over the world, from our entry-level Fresh Talent hires to industry veterans, and we believe that fostering that diverse culture is the best way to build both our games and our studio. We have won numerous awards, including a ‘World-Class’ accreditation by Best Companies and being named one of the UK’s 100 Best Large Companies to work for.

While our offices are based in Bromley, UK, our people have access to progressive working patterns that give them the flexibility to decide how to do their best work.

Benefits:

We offer a comprehensive benefits package for you and your family, including:

• Work your way with access to progressive working patterns including hybrid and fully remote
• Substantial performance-related pay system on top of your basic compensation, along with enhanced pension contributions and our life assurance scheme
• Bespoke VISA and relocation packages for you and your family, with support from our team throughout the whole process
• 25 days of holiday and 8 Bank Holidays a year, plus our annual studio closure between Christmas and New Year’s
• Private Medical and Dental Cover for you and your family, along with a 24/7 digital GP service
• Extensive Mental Health support, with Line Manager Mental Health training, a group of Mental Health First-Aiders, and on-site or remote counselling
• Our bespoke Learning and Development course framework to help you grow as an employee, manager, and leader
• Industry-leading fully paid 30 weeks maternity leave & 10 weeks paternity leave

THE ROLE

This is the most exciting time in Splash Damage’s history as we begin to realise our ambitions. We’re creating our own worlds including an original sci-fi game in Unreal Engine 5 and we're looking for talented people to join us and make their mark by driving our groundbreaking projects.

We’re looking for a Global Marketing Manager to join Splash Damage’s new publishing group. The publishing group is responsible for creating buzzworthy moments for our upcoming internally-developed and 3rd party live service and premium games. From new game launches to monthlong live service beats, you will be a key member in creating and implementing compelling go-to-market campaigns and events. This is an important marketing role accountable for global campaigns from ideation through final execution.

Responsibilities:

• Develop and leverage strong relationships with creative services, production partners and other key external stakeholders
• Create best in class marketing campaigns across all channels that resonate with consumers – including UA, trailers, social media, 1st party and influencers.
• Partner with publishing team members to develop go-to-market strategy and multi-channel, global marketing execution for 3rd party games and Splash Damage’s live service products
• Ensure cohesive collaboration among the publishing group and its partners.
• Apply player, market and product insights to determine go-to-market approach, tactics and goals.
• Set marketing goals across acquisition, engagement, retention and evangelism
• Author campaign briefs and track campaign readiness
• Track and interpret campaign performance data and translate into actions
• Manage annual budget and report performance on a monthly basis.
• Support the day-to-day marketing relationship with IP holders, 3rd party partners and developers.

Requirements:

• Bachelor's degree (Marketing, Communications, or Business preferred).
• Extensive experience of consumer marketing experience in gaming, entertainment or digital services.
• Solid understanding of the marketing mix and marketing strategy practices.
• Demonstrable experience in marketing, campaign management or growth in video games or relevant industry sector
• Passionate and knowledgeable about video games and popular culture with strong interest in player experiences and digital entertainment
• Self-starting and entrepreneurial with a growth mindset
• Analytical, well organized and able to work well under pressure and deliver against deadlines as part of a team
• A KPI and results-oriented person, capable of driving both tactical optimizations and media mix strategy and recommendations.
• Desire to own projects through their full lifecycle: ideation, execution, and analysis.
• Excellent written and verbal communication skills