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Global Marketing Insights Manager

Who We Are:

2K Games Dublin is a hub focused on performance marketing, commercial strategy, data engineering and data science/analytics and is part of the 2K Games group of companies. 2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, BioShock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.

What We Need:

2K is looking for a passionate and self-motivated Manager to join the new Marketing Insights team. This individual will work cross-functionally with Brand and Performance Marketing, Analytics, Commercial, and Creative teams to develop a deeper understanding of our gaming audience through data-driven insights and marketing optimization and analysis. You will work on some of the biggest gaming franchises in the business to collect marketing campaign and consumer data from various channels, analyze consumer segments, distill historical marketing data into actionable insights, and optimize marketing strategy and campaigns to better align with audience needs and behaviors.

The Manager of Global Marketing Insights is a new role and will be based in Dublin, Ireland. This position reports into the Senior Manager of Global Marketing Insights, located in Novato, California, USA.

What You Will Do:

• Go beyond simple data analysis to provide meaningful and actionable insights into consumer behavior and marketing performance
• Work collaboratively with our Brand and Performance Marketing, Commercial, Analytics, and Creative teams to gather audience and campaign data, synthesize and communicate consumer insights from that data, and optimize marketing strategies and budgets accordingly
• Analyze consumer segments and data and drive consumer journey optimization to close the loop between marketing insights and actions
• Partner with internal teams and partners to identify, summarize, and communicate consumer trends in the gaming industry that will affect marketing strategy and end-to-end consumer experience
• Collate, organise and analyze all relevant marketing and business data to determine what has and has not worked in historical marketing campaigns
• Analyze internal 2K customer data to develop the estimated size of potential consumer segments and identify opportunities for improved targeting and conversion
• Create and distribute presentations, reports and/or dashboards that summarize the development and ongoing optimization of marketing strategies and budgets in a clear and precise manner
• Partner with Analytics to understand the relationship between different campaign factors/attributes and sales to support marketing budget decisions and recommend test scenarios to drive business growth and innovation in marketing
• Identify optimization opportunities across marketing channels and work closely with marketing managers and agency partners to implement these opportunities
• Develop hypotheses of how and why marketing investment tactics impacts sales, CPA, and ultimately marketing budgets

Who We Think Will Be a Great Fit:

You have a strategic mind, knowledge of consumer marketing metrics and standards, and comfort working collaboratively to drive complex marketing analyses. You should be able to independently form and communicate hypotheses and feel comfortable taking ownership of analyses. Solution-oriented, creative problem solvers, and self-starters with passion and enthusiasm for driving results tend to succeed at 2K!

• BA or BSc in Marketing or Business Analytics, Mathematics, Statistics, Economics, Computer Science, Engineering Sciences (or in another quantitative discipline)
• 3-5 years of professional experience in management consulting, brand marketing, growth marketing, marketing operations, business strategy, or marketing analytics
• Consumer-centric mindset with a strong understanding for marketing operations and budgeting
• Familiarity with basic marketing principles and KPIs
• Ability to clearly articulate the difference between consumer data and insights
• Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Proven ability to break down complex analyses into communicable conclusions that can be shared with diverse stakeholder groups
• Comfort working autonomously; a “self-starter”
• Ability to develop strong, open, and collaborative working relationships by gaining trust to successfully manage and deliver against expectations
• Aptitude to define solutions that will generate measurable results via a thorough knowledge of the principles of marketing
• Strong Excel skills including pivot tables, vlookups, etc.
• Innate ability to respectfully challenge the status quo
• Excellent written and spoken communication skills
• Technically not a "skill", but, you are comfortable with working hours 10am-6:30pm enabling greater connection with our US HQ.