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Global Influencer Marketing Manager

2K
Novato CA US
3 years ago
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GLOBAL INFLUENCER MARKETING MANAGER



Who We Are:


The Communications team manages all public relations and influencer marketing for 2K titles. We are a team of talented storytellers, passionate video game players and communications professionals dedicated to raising awareness and driving purchase intent for our slate of fantastic games. We challenge ourselves to create fresh strategies, and leverage our deep relationships with influencers, consumer media and enthusiast press to tell compelling brand stories.



What We Need:


An experienced influencer marketing professional to develop and execute well-reasoned influencer marketing campaigns for some of 2K’s most popular and up-and-coming sports simulation and arcade franchises, such as WWE 2K, WWE 2K Battlegrounds, and PGA TOUR 2K. An individual who lives and breathes influencer relations and has experience working with gaming influencers across the sports simulation, action, and arcade genres, as well as lifestyle and celebrity influencers across YouTube, Twitch, Mixer, Facebook, Instagram, and other relevant platforms.



What You Will Do:




Who We Think Will Be A Great Fit:


2K is looking for an influencer marketing professional with experience launching video games, ongoing lifecycle management, and a personal passion for the WWE 2K (including Battlegrounds) and PGA TOUR 2K21 franchises. They have a service-oriented mindset and are seasoned project managers capable of motivating, directing, and holding teams accountable for delivering against global campaign plans. They have a long list of established relationships within the gaming and lifestyle influencer space and are experienced in leveraging those relationships in both a paid and earned capacity to drive demonstrable results that meet measurable objectives. They have experience with (or at least a strong interest in) taking a data-driven approach to their influencer marketing strategy. They are versed in and have experience working with social and content platforms like YouTube, Twitch, Mixer, Facebook, Instagram and Twitter, and have collaborated closely with public relations and social media professionals in the past.

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