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Global Influencer Marketing Go-to-Market Manager

GLOBAL INFLUENCER MARKETING GO-TO-MARKET MANAGER - (12 Month FTC)

Who We Are:

The Communications team manages all public relations and influencer marketing for 2K titles. We are a team of talented storytellers, passionate video game players and communications professionals dedicated to raising awareness and driving purchase intent for our slate of fantastic games. We challenge ourselves to create fresh strategies, and leverage our deep relationships with influencers, consumer media and enthusiast press to tell compelling brand stories.

What We Need:

An experienced influencer marketing professional with a strong service-oriented mindset to facilitate go-to-market execution of our global campaign strategies across our EMEA, ANZ and ASIA regions, as well as contribute to the development of the global campaign strategies.

What You Will Do:

• Reporting to the Director of Global Influencer Marketing based in Novato, California, you will serve as a primary project manager and facilitator of global influencer marketing campaign execution in 2K’s regional markets worldwide for 2K’s wide portfolio of titles.
• Serve as primary internal subject matter expert for global influencer marketing, partnering closely with territory social/influencer managers and providing on-going guidance and direction as needed to all of 2K’s local market teams worldwide.
• Contribute to the development of global campaign strategies and have a strong focus on managing the tactical execution of those strategies, ensuring consistent campaign execution throughout 2K’s regional markets.
• Review and approve go-to-market plans, ideas and ad-hoc requests from territory social/influencer managers.
• Assist territory teams with driving the influencer affiliate marketing program (IAM) in their local markets.
• Direct territory teams to set realistic objectives, and monitor, measure, report and analyze the results of 2K’s local go-to-market influencer campaigns. Leverage insights and audience feedback to improve 2K’s influencer marketing programs.
• Assist territory teams with influencer list management, legal, and finance tasks as needed to further go-to-market campaign executions.
• As needed, manage and drive external vendors supporting 2K’s influencer marketing efforts, including but not limited to influencer marketing agencies, talent agencies and freelance contributors. Accurately maintain budgets and oversee execution of agency work and prioritization of projects as needed.
• Collaborate with Social Media Manager colleagues as needed to provide compelling influencer-led content that will engage fans on our brands’ social media channels.
• Have a willingness to complete any other reasonable activity required by the Director of Global Influencer Marketing or the Communications team.

Who We Think Will Be A Great Fit:

2K is looking for an influencer marketing professional with experience launching video games, ongoing lifecycle management, and a personal passion for 2K franchises such as Borderlands, NBA 2K, XCOM, Civilization, WWE 2K and more. They have a service-oriented mindset and are seasoned project managers capable of motivating, directing, and holding teams accountable for delivering against global campaign plans. They have experience with (or at least a strong interest in) taking a data-driven approach to influencer marketing. They are versed in and have experience working with social and content platforms like YouTube, Twitch, Mixer, Huya, Douyu, Facebook, Instagram and Twitter, and have collaborated closely with public relations and social media professionals in the past.

• Bachelor’s degree in marketing, public relations, communications, or a related area of study preferred.
• A minimum of 5+ years of influencer marketing or related work experience, including experience launching video games. PR/marketing agency experience and knowledge of video games industry is strongly preferred.
• A demonstrated track record of managing and executing well-reasoned, strategic plans to completion within scope and budget and achieving set goals.
• Strong passion for video games, especially action/adventure and story-based games, as well as sports games.
• Excellent organization, interpersonal, and written and verbal communications skills. Ability to build strong, lasting professional relationships with internal partner groups and individuals.
• Ability to anticipate necessary next actions and accept responsibility for moving projects toward completion.
• Strong PC skills, expert knowledge of Twitch/YouTube/Mixer and each platform’s unique features. Familiarity with social listening, video analytics, and influencer marketing tools like Spiketrap, Synthesio, Tubular, StreamHatchet, and CreatorIQ is strongly preferred.

About 2K:

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms, and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, 2K Marin, 2K Czech, Hangar 13, Cat Daddy Games and 2K China. 2K’s stable of high-quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise, and NBA 2K, the #1 rated and #1 selling basketball franchise. 2K is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2k.com

2K is an equal opportunities employer and as such will endeavour to provide reasonable adjustments throughout the recruitment process where required. We invite candidates to notify us should they wish to discuss any reasonable adjustments.