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Global Digital Marketing Manager, Overwatch

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Job Description:

As the Digital Marketing Manager for Overwatch, this position will play a key role in bringing our social strategy to life for Overwatch 2. This person will assist in overseeing the brand social strategy for Overwatch, collaborate regularly with our regional teams and franchise social leads, as well as be a consultant for departments across the organization. The ideal candidate will have deep social media experience at an agency or on the client-side, demonstrated strategic prowess, and brought to life smart and clever ideas.

Blizzard has been a leader in entertainment for nearly 30 years, with millions of passionate fans globally. As our franchises expand into new realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will help lead Overwatch into a new era through social media.

This role will primarily work with the Sr Digital Marketing Manager, franchise teams, and agency partners. The ideal candidate will assist in optimizing the Overwatch 2 social strategy, developing creative playbooks, and key presentations to further the franchise's approach to social media.

This position requires experience developing and executing a strategic approach to social platforms for a major title or brand, team, or agency leadership, in addition to familiarity with influencers and engaging with players and fans.

In addition to knowledge of and passion for the Overwatch universe, the ideal candidate will be an expert in digital marketing, knowledgeable about the gaming space, and a proactive self-starter who is constantly looking to push the envelope with innovative and clever ideas.

Covid-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.

Responsibilities:

• Support and execute our Overwatch 2 social strategy, including, but not limited to: Twitter, Instagram, YouTube, TikTok, Facebook, Twitch, and Snapchat.

• Play a key role in social creative ideation, help manage production, and ensure executional success among internal and external creative teams

• Assist in managing Overwatch social media channels

• Develop and manage influencer strategies that align with major marketing initiatives and cross functional activations.

• Partner with internal creative teams and manage an external agency partner

• Assist in relationships with social media platforms and digital partners

• Partner with internal creative teams and manage an external agency partner

• Oversee the editorial calendar and publish content to Overwatch social media channels.

• Assist with real time publishing and engagement during live events

• Listen and respond to consumers on our owned channels

• Work effectively with internal cross-functional teams including Commercial, Consumer Marketing, Growth Marketing, Public Relations, Events, and Partnerships to drive 360 campaigns

• Drive weekly social media reporting, insights, and delivery through the use of analytics and CMS tools, including Sprinklr

• Utilize learnings to inform and support the creative approach to reach KPIs across platforms and campaigns

Requirements:

• 5+ years experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer

• Self-starter mentality and track-record for clever social ideas

• Proficiency in collaborating within a large organization and 3rd party agencies/partners

• Highly organized with outstanding attention to detail

• Experience in providing creative feedback for social content

• Passion for entertainment, social media, youth culture, gaming and the Overwatch brand

• Excellent verbal, organizational, and technology skills

• Knowledge of the latest platforms and technologies and desire to identify opportunities for strategic brand involvement

• Understanding of brand strategy and ability to write persuasive POVs

• Expert knowledge of key social platforms (Instagram, TikTok, Twitter) and associated analytics programs and tools like – Sprinklr

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!